Adidas Marketing

Sample details Pages: 9 Words: 2684 Downloads: 2 Date added: 2017/06/26 Category Statistics Essay Did you like this example? Introduction Adidas is a 2nd largest sport wear industry in the footwear market. Adidas is largely engaged with the sport industry, offering customers widespread selection of sport equipments. Adidas segmented its market into three main divisions Sport Performance, Sport Heritage and Sport Style. Company has its market extensive increase in Europe, US and Asia with approximately 150 continents (www.adidasgroup.com). Adidas aim to get better their quality, look, feel, and representation of their product in order to surpass consumer expectations and to provide them with the highest value, thereby helping athletes of all kinds to achieve zenith performance in their various fields. Adidas mostly invest in the sport market and increasing its profitability. As a sport giant Adidas should not only invest in the sports market but also it should try the other product related to the sport but in different industry like food (Nutrition and energy) products. Don’t waste time! Our writers will create an original "Adidas Marketing | Marketing Dissertations" essay for you Create order Adidas is producing almost all kind of the product for the athletes, boxing, swimming, football, body building, golf etc, making all kind for products to give them comfort and confidence that they are wearing a reliable product. All of these sports consume high level of energy while their every day workout or during training session. As a highly reputed company if Adidas introduce such product then it will increase its market and an addition to it sport industry. New products will also be one of the most important factors in terms of success in the future (Blythe, J. 1998). After an extensive analysis of the environment and the market analysis adidas has develop and launched Adi food Supplement. Adi food supplement is mainly for the football athletes who consistently move during the game, this requires constant bodily re-adjustment, made possible by immediate starts, stops, jumps, dashes and spins. All of these physical needs can negatively impact the body and make the athlete vulnerable injury, illness or a disease. The athletes must have a well developed skills, complete with enhanced coordination, healthy and flexible joints. The flexibility required for complex and specific soccer manoeuvres, and the ability to create unpredictable power on-demand. Playing soccer well, and at the level required for success and victory. Adi food supplement will be reach in multi mineral vitamins. During the game athletes sweat heavily and lose mineral vitamins from the body. Regular dose of Adi food supplement will recover the lost minerals and the vitamin time to time and keep the athletes fit for the next game. This food supplement can be used in water, milk, juice etc to get the energy and for the taste it will be in different flavours to fulfil the need of the buyer. Market Objectives: Adidas marketing objectives are as follows: Increase its sales and market share Develop and launch a new product Improve its company and brand image Market development Environmental analysis: Every organisation need to analyze the enviourment to know its position in current market and compare the product with the competitors. The model we will use to analyze the market will be PEST. Igor Ansoff, 1965 states that environmental concept should be continuous and should feed all concepts of planning. Marketing environment is made up of three main parts: Internal environment Micro-environment Macro-environment According to the Food and Nutrition Policy 2007-2012 and UKAS, BS EN ISO 17025 law in Europe there are six main policies need to take care while producing a food products and follow the instruction to deploy the product in to any of the country which are under WHO European Action Plan. Biased healthy start Ensuring a secure, vigorous and sustainable food supply Detailed information and guidance to the consumer about the product Taking integrated action to tackle linked determinants such as physical motion, alcohol use, drinking water and the atmosphere Improving nutrition and food safety in health sector Monitoring, estimate and study If we examine the football market than we will come to know that Western Europe specially United kingdom is a very huge market and have a very good economic stability in the market. Now days each person is concern about its health especially all the athletes of any sports, and they spend hugely just on to their training and diet. Adidas as a privileged brand image in the market and any product related to sports will be highly appreciated. Nutrition and health related products have a significant market share. To launch the Adi Food Supplement Adidas required minimum of 130 million of initial investment to launch the product with significant and steady profit. In Europe technology factors are very favourable to ensure the product standards. Growth Objectives: Corporate managements first course of action should be a review of whether any opportunities exist for improving its existing businesses performance. Ansoff has proposed a useful framework for detecting new intensive growth opportunities called a product market expansion grid (Philip Kotler, 2003). Ansoff states that a company could expand using penetration strategy, market development strategy, product development strategy and diversification. In the current situation, Adidas intention is to develop a new product of potential interest to its current market. It should be noted that Adidas is a global company with market all over the world including Cameroon. The critical factor for success in going down this road is the profitability of the customer group for which the product is being developed. Secondly given the fact that Adidas have a strong brand name that can comfortably applied to its products. Product development: This strategy is used to develop new product for the existing market. Production of Adi Food Supplement in such a well developed market with a good competition will be of great advantage. Due to the competition the company gets chance to improve its product and make the best available for consumers. With the production of such kind of product Adidas will be able to fulfil the market gap and will be increasing its market share by getting an upper hand over the rivals. Kotler, P. (1994) states that once a company has successfully segmented the market, chosen its target customers, identified their chosen needs, and determined its market positioning than it is better able to develop new products. Segmentation of the Market, Targeting and positioning of the Product: Market segmentation is the process of splitting customers, or potential customers, within a market into different groups, or segment, within which customers have the same, or similar, requirement, (McDonald and Dunbbar, 1998). Adidas being a global company was able to segment the UK market on the following bases. Size the population is 60.6 million of which 80% local community, 10% Welsh and Northern Ireland and rest 10% is rest of world communities. Identity Adidas was able to identify that more than the 50% of the population between 18 to 30 yrs were more engaged in athletics, which the rest of the youth population was interested in other sports such as volleyball, handball, rugby and others. Another group of the total population 20% of between 34-40years were interested in amateur footing in the morning while another 10% of the population between 41-60years were also running for the sake of keeping fit. Relevance Adidas found in their market research that their product features were relevant for the segment they were researching as sportsmen and women wanted to run for long time without stopping to drink water. They need any kind of supplement fluid that will sustain in the body for a long time. Accessibility Adidas can use different adverting strategies to the target audience, such as TV advertising, sport panorama, bill boards and youth magazines or sponsor the football match to tell people about the product. Getting the segmentation of the market, companys next step is to target the particular segment of the potential customers of the new product. A particular segment is said to be attractive if there is enough potential customers to aim at, it is likely to be profitable and very much accessible. According to Geof, L. and Lester (2006) encompasses the identification of diverse needs for specific groups or segment of customers, deciding which of these groups the organisation should target or serve and designing marketing mix programs so that the needs of these targeted groups are then more closely met. In order to achieve the target market if we implement young and Rubican 4Cs model this can easily explain the segmentation of the market. This model can analyse user observation and help to determine their needs. After conducted common market research conducting interviews, focus groups, and questionnaires. They came to know that there are three main lifestyle groups which are based on cross-cultured buyer characterizations, which are constrained, the middle majority, and the innovators. It most likely found that the Middle Majority and the innovators are more concern about their health and spend some amount of the pay on their health products. Product Positioning Product positioning is always a very important part of any organization to market its product. Adi Food supplement will be rich in vitamins minerals and rich in nutrition for the athletes who do work out most of the day to keep them fit for the game. Footballers keep training and burn a lot of energy and due to sweat they lose vitamin and minerals. The biggest competitor of Adidas will be Maxi Muscles because has they market established but Adidas is the biggest name in the sports market and that brand image is their competitive advantage upon their competitor. Adi Food supplement will be a milk type product just add it in water or any other fluid and drink it with different flavours. It will consist of all necessary multi vitamins, minerals, protein, carbohydrate and amino Acids to recover energy and stamina quickly. Product positioning took place in the buyers mind and it is very much important to consider the buyers point of view regarding price before position the product in the market. Consumer thinks of every aspect of the product before buying like, taste, price, quality, satisfaction etc and then he or she will buy the product. Adidas as a sport tycoon can ensure the quality and taste and the price of the product but satisfaction still remains with the buyer. TV media and promotion of the product plays a vital role in positioning brand in the minds of the target consumers (Trout et al, 1981). According to the Aaker et. al (1992) we can achieve product position by seven different ways. Product characteristics and customer benefits To keep consumer attention for the product it very much necessary that product should have a very powerful slogan which expresses the product and the consumer demand. Adidas should develop a slogan like Healthy Life with Adi Food Supplement and step into a different shade of the market. Competitive Price To contend with the market for this product Adidas should keep the market price competitive with the other products in the market. Product Launch Launch of the product is very important part in the positioning strategy. If we look at the current market in London Olympics are going to be held in 2012. In Olympics, athletes will be coming all around the world and that product can be a big hit as a brand name of Adidas. Consumer Consumer plays an important role in product positioning if product is associated with the consumer. It will be an extra edge if Adidas advertise its product with a well-known personality in the market. Product classification Properly classify the product makes it easies for the consumer to understand and compare it with the different product and can notice the benefit of the product. Logo / Symbol Every product in the market has its special symbols. Adidas being a well known tycoon already have its three strips Logo and can also be set for the new product with minor adjustments. Competition A healthy competition is always beneficial for a new product because competitors like Maximuscles already created a space and position in the market. Adidas can use the same market reference point to launch its product and can easily penetrate in the market. Marketing Mix of the Adi Food Supplement Neil H. Borden, (1964) states that the marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in the target market. Kotler (1994) says the set of controllable variables and their levels that the firm uses to influence the target market. Marketing mix is based on 4Ps which is the classification of the product Product In marketing mix presentation of a product is a very important that how Adidas present its product for the consumer. It includes product competitive price, an attractive packing, and different flavours for the consumer. As a brand adidas it is very much important for the company to present its new product according to their image so consumer feels privilege when they buy Adi Food Supplement. Price To penetrate in the market with a new product it is very important for adidas price the product with a very competitive price which should be affordable for all kinds of buyers in the market. Price should be determined after review the competitors price so the affordability should not be a problem for the product. Promotion Promotion of the product plays a very important part in product marketing strategy. Promoting the Adi Food Supplement can be done via different ways like online marketing, TV ads, Sports Magazines, sponsoring the events, leaflets and more. As much Adidas send the information about the product to the customers will be better for the long run benefits. Place Last but not least part of marketing mix is the place of the product where adidas will launch it, as we discuss before in marketing segmentation about the initial location of distribution is UK. Place involves all distribution channel, location of distribution and the method of the distribution and it is important to fulfil the availability of the product indifferent locations in UK for that Adidas can consult to their organised dealers and retailers for the product selling. Investment cost on Adi Supplement and its Return Before launching the product companies always go through from the cost analysis and the product price, it always a crucial role to determine the right price according to the market and the economic view of the company (Shipley, 1981). Initially company will invest roughly around 130 million pounds to make the product successfully moving in the market. As the product will be something that will be focused on a specific target group the price of the product will be reasonable and affordable, with each box containing 750g Powder based supplement and costing around 25. Cost pricing Year 1 The expected cost for the product is 25 per box and the contribution sales for next five years is as follows Adidas should get return of its investment as follows This product will cover its cost with in 3 years and 7 months. And margin of the product can be increase if the product will be launched before the Olympics games in 2012 in London. References Aaker, D. A., R. Batra and J.G. Myers (1992) Advertising Management, New York: Prentice-Hall. Adidas Group. (2009). leveraging opportunities across our brand portfolio Available: https://www.adidas-group.com/en/overview/strategy/default.asp. Borden, N. H. (1964), The Concept of the Marketing Mix, Journal of Advertising Research, June, Vol. 4, pp. 27. Available in Schwartz G. Science in Marketing. John Wiley Sons, NY 386-97. Brown, R (1993). Market Focus. Oxford: Butterworth-Heinemann Ltd. 18,84-85,171. Evans, J and Berman, B (1985). Marketing. 7th Ed. New Jersey: A Simon Schuster Company. 20,32-35,645-79,262,264-74. Igor Ansoff, (1965). Competing Strategy, the Ultimate Strategy Library: The 50 Most Influential Strategic Ideas of All Time. Philip Kotler, 1994, Marketing Management, Analysis, Planning, and Control, 8th edition. Peter R. Dickson and James L. Ginter, (1987). Market Segmentation, Product Differentiation, and Marketing Strategy, Journal of Marketing, Vol. 51. Rick Brown (1993). Market Focus. Oxford: Butterworth-Heinemann Ltd. 31-32. Ries, A. and J. Trout (1981) positioning: The Battle for your Mind, New York: McGraw-Hill. Shipley, D. (1981) Pricing Objectives in British Manufacturing Industry, Journal of Industrial Economics. WHO/Europe. (2009). Nutrition and food security. Available: https://www.euro.who.int/Nutrition.

Do Violent Video Games Affect Real World Aggression And...

Do violent video games influence real world aggression and violence, among other harmful behaviors, within children and young teens? Yes, they do, without a doubt. Children and teens that extensively play violent games tend to be less stressed, but are also more prone to stealing, over-eating, and acting out in minor rages when playing violent video games for long extensions of time. Though most of the side effects do not damage a young child or teen physically, the effects can result in social problems such as having outbursts in school or being dishonest or disrespectful to others. Some, of course, say that violent games do not play a part in real world violence. That statement is wrong, because these days, in this generation, the youth imitate what they see in the media, read on a wiki page, or what they play in a game. There are a few things that can be done about this such as disabling the youth to play or watch such media until a certain age or perhaps even limiting the amount of violence played or watched would greatly help the issue. With that said, much of the youth are drawn to games such as Call of Duty, God of War, and Battlefield. The patterns with all three of those games is simple: they are based off of major violence. There is no question about it, violent video games do, in fact, influence youthful violence. The evidence to support this claim is everywhere from media to literature. Take the peer-reviewed article titled â€Å"The Effects of Profanity in ViolentShow MoreRelated Video Games Violence Essay1580 Words   |  7 Pagesplayed video games once in their lives. There are various genres and types of video games such as action, first person shooters, adventure, education, role-playing, strategy, and many more. 89% of video games contain some violent content (Slife, 2008). 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Recognition of Prior Learning-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Recognition Of Prior Learning (RPL). Answer: Recognition Of Prior Learning (RPL) Assessment Recognition of prior learning (RPL) is also known as prior learning assessment and recognition (PLAR) or prior learning assessment (PLA). Recognition of prior learning is a process used to evaluate the knowledge and skills leant away from the class for the main tenacity of identifying proficiency against learning outcomes, competences or a given set of standards. The assessment is applied by regulatory bodies, human resource professionals, universities, colleges, adult learning centers, employers and military organizations all over the world. This essay discusses about Recognition of prior learning (RPL) assessment, how it can be done Sometimes lack of qualifications may make an individual to find certain jobs to be unavailable to them or find their career stalling despite them having an extensive and work experience or a progress in their career (Fraser, 2015). They will, therefore, have to undergo through certain trade training, qualifications, or acquire another degree or diploma. Family commitment and job commitments are still to be attended to hence starting the given qualification afresh are discouraging and irrational. It is at this moment where recognition of prior learning (RPL) comes handy to help the assessors to identify how much-related knowledge and skill the individual has acquired previously. This will enable the assessors to establish what the students have to learn in addition to what they have already learnt to ensure that the amount of money and time spent in learning is reduced. The RPL assessment involves a series of steps to be followed to facilitate the recognition of the knowledge and skills learnt earlier. The process mainly involves detailing past experiences proving the knowledge and relevant scale and a qualified assessor usually coordinates all the assessment activities. In some cases, an individual work and experience may successfully substantiate that they can exhibit all the required knowledge and skills of a tradesperson or a graduate in a specific degree. Some mature and experienced workers can, in fact, demonstrate higher levels of skills and knowledge and in such an illustration they can be awarded a complete qualification without further learning. In most circumstances, if not all, the recognition of prior learning assessment usually finds the individual is missing some knowledge and skills on the qualification. The assessor then identifies the areas the individual should learn before they can be awarded a complete qualification. Below is an RPL assessment for Childhood Education. RPL Assessment Toolkit for CHC50113 Diploma of Early Childhood Education and Care Forms and Templates The following template provides the basis for an RPL Assessment Plan for the assessor to complete with the candidate during Step 1 of the RPL assessment process (the initial interview and planning session). The RPL Assessment Plan is used to document the requirements and steps in the RPL assessment process for the candidate, such as electives chosen, dates of workplace visits, clusters to be considered, and expectations of the candidate and workplace. The information in the Candidate Information Form as well as data obtained in discussions with the candidate at the initial interview and planning session should be used in the assessment plan. Then the assessor should improve the Plan for the candidate in consultation with the candidate. As the assessment process progresses both the candidate and the assessor should bring copies for documentation (for example, by adding information about the competency conversation sessions, or identified workplace assessment tasks as required). Personal Information Family name: Birmingham Given names: Jane Kennedy Employer: The Good Samaritan School PART 1: UNITS OF COMPETENCY FOR RPL Units of competency. Is RPL sought for this unit? Cluster 1Nutrition and childrens health and safety CHCECE002 Ensure the health and safety of children (core unit) Yes No CHCECE004 Promote and provide healthy food and drinks (core unit) Yes No Cluster 2Work practices CHCCS400C Work within a relevant legal and ethical framework (core unit) Yes No CHCPRT001 Identify and respond to children and young people at risk (core unit) Yes No CHCECE009 Use an approved learning framework to guide practice (core unit) Yes No RPL Cluster 3Relationships with children CHCECE007 Develop positive and respectful relationships with children (core unit) Yes No Cluster 4Physical and emotional wellbeing CHCECE003 Provide care for children (core unit) Yes No CHCECE005 Provide care for babies and toddlers (core unit) Yes No Cluster 5Cultural awareness and competence CHCECE001 Develop cultural competence (core unit) Yes No HLTHIR404D Work effectively with Aboriginal and/or Torres Strait Islander people (core unit) Yes No Cluster 6Health, safety and quality CHCECE016 Establish and maintain a safe and healthy environment for children (core unit) Yes No CHCECE019 Facilitate compliance in an education and care service (core unit) Yes No HLTWHS003 Maintain work health and safety (core unit) Yes No Cluster 7Leadership and service management CHCECE025 Embed sustainable practices in service operations (core unit) Yes No CHCORG428A Reflect on and improve own professional practice (elective unit) Yes No CHCORG506E Coordinate the work environment (elective unit) Yes No CHCORG624E Provide leadership in community services delivery (elective unit) Yes No CHCPOL504B Develop and implement policy (elective unit) Yes No Cluster 8Childrens development and wellbeing CHCECE017 Foster the holistic development and wellbeing of the child in early childhood (core unit) Yes No CHCECE018 Nurture creativity in children (core unit) Yes No CHCSAC005 Foster the holistic development and wellbeing of the child in school age care (elective unit) Yes No Cluster 9Program design and implementation CHCECE022 Promote childrens agency (core unit) Yes No CHCECE023 Analyze information to inform learning (core unit) Yes No CHCECE024 Design and implement the curriculum to foster children's learning and development (core unit) Yes No CHCECE026 Work in partnership with families to provide appropriate education and care for children (core) Yes No Cluster 10Childrens behavior and inclusion CHCECE020 Establish and implement plans for developing cooperative behavior (core unit) Yes No CHCECE021 Implement strategies for the inclusion of all children (core unit) Yes No Unit not provided for in the RPL Toolkit but required for the qualification See note below and record how this is to be provided HLTAID004 Provide an emergency first aid response in an education and care setting (core unit) [If other electives are selected, add them below, and delete any above as applicable5 electives are required.]. Candidates should provide evidence such as a Statement of Attainment. If they do not hold the unit, they should be assessed against its requirements. Part 2: Candidate To Complete Their Self-Evaluation Candidate self-evaluation and workplace verification have to be done. The candidate completed the Candidate Self-evaluation Tools and the assessor had to seek workplace verification, and return the completed tools to the assessor before or on the agreed date. Workplace Representative Form was completed to verify the candidates self-evaluation. The form proved that the candidate had acquired certain related skills and the workplace and the assessor retained the copy of the self-evaluation form. Part 3: Agreed Dates And Coverage Of Competency Conversations A competence conversation that included some core units concepts was conducted between the assessor and the candidate. The student demonstrated vast knowledge on CHCECE020, CHCECE021, CHCECE021, CHCECE023 and CHCECE018. This is conducted after the initial interview and the self-evaluation to establish if there is consistence in the display of the prior acquired skills. Part 4: ASSESOR FEEDBACK, CANDIDATE AND ASSESSOR SIGN OFF After thorough analysis and implementation of the RPL assessment plan, as the assessor I am satisfied that the candidate has passed the required threshold to be awarded with this qualification. However, the candidate has to redo CHCECE016 and CHCORG428A to enhance and polish her skills before she can be certified. Signatures Assessors name Dr. Phelis James Assessor signature xxx Date 1/03/2018 Candidates signature xxx Date 1/03/2018 Training and Assessment Pathway Understanding Where to Improve Because training is expensive we have developed this training and assessment pathway to ensure that a candidate receives the best training they require in their profession. The pathway involves the following training and assessment tools. Training Needs Analysis Delegate log Post Course Test Training Needs Analysis In order to help you to understand what your training needs actually are, we have also established a Training Needs Analysis (TNA) program. This allows us to accurately establish the existing competency of the individual, based on their self-assessment together with a technical interview with a qualified Rockwell Automation Trainer, before attending any courses. This ensures that the correct skill levels are identified in each employee, and that the training is presented at the right level. We conducted the training and assessment pathway on our Candidate John Kennedy who has been with Thompsons Engineering farm for three years now. The assessment involved daily 90 min interview and training for the additional units that we recognized he needed training. John displayed high levels on aptitude and basic engineering skills. He demonstrated vast automation knowledge. Psychometric assessment for the technician was successful and apart from the automation skills he had good numerical, mechanical, verbal and spatial skills. Rockwell Automation obtained a written permission to obtain personal information about employees that meets the Data Protection Requirements. References Fraser, W. J., Howie, S., Motaung, M. J. (2015). Prior learning assessment and quality assurance practice: possibilities and challenges. Penesis, I., Kilpatrick, S., Broun, D., Belward, S., Barnes, R., Roddick, J. Battersby, P. (2015). Development of mathematical pathways for VET students to articulate to related higher education courses: A focus on engineering. International Journal of Innovation in Science and Mathematics Education (formerly CAL-laborate International), 23(1)