No need to put the topic Article Example | Topics and Well Written Essays - 750 words

No need to put the topic - Article Example With the advent of globalization, the power phenomena to compete in resources along with imperialization was the focal point. The United States is a super power because of the fact that it imperialized and was able to control its colonies compared to its European predecessors. (Peter Stearns, â€Å"The 1850s as a Turning Point†) Stearn argues that globalization allowed a system of seamless integration in which trade was cultivated within countries. This is vital to understand as new Empires emerged and literally obtained new identities because of this emphasis of globalization. Stearn also reemphasizes the fact that United States was in the prime position to take advantage of globalization and has made itself a dominating superpower in the 20th century because of its focus to imperialize and control its territories. (Peter Stearns, â€Å"The 1850s as a Turning Point†) An interesting aspect, the â€Å"nation† refers to state, which means the people itself. Prior to this phenomena, the nation referred to the government not the people. In this particular case, there is a shift for individualism rather than the focus on the state itself. In essence, there is no logical connection between citizens and the land they occupy themsevles which leads to an identity of a ‘nation.’ The principle of nationality is crucial here to understand because it molds the structure of Europe at this point. Nationalism would not be appealing if the fact remained that nations realized that it is a self-serving ruling ideology. (Eric Hobsbawm, â€Å"Nation as Novelty†) The tension is the fact that for the first time there is a slight push towards assimilation of different groups- a bond for unity rather than classification of groups. The traditional role to be a conservative and traditionalist is slowly being deteriorated. Hobsbawm’s analysis indicated that this tension can be a destructive as race can be a

LEXMARK International problems Case Study Example | Topics and Well Written Essays - 750 words

LEXMARK International problems - Case Study Example The company was able to send more accurate information for a very short span of time. This new system enables those connected to the business which include the buyers, financial analysts, marketing analyst, merchandisers, regional managers, and field sales representatives, to access or work on available data more instantly and easily. The bottom line of every business is to be profitable. And to do so, customer satisfaction should be guaranteed. Lexmark International has been successful in meeting the needs of its customers when it adopted the new system. Through it, the managers understood well the trends in their business, stock-outs were avoided and the demands of the consumers which vary from country to country were continuously met. Thereby, they arrive on better decisions on pricing and promotions which greatly benefit both business and consumers. SQL-Retail BI System is an engineering company specializing in the development of software solutions specially designed for retailers. It ensures to provide a retail organization with accurate and timely data information. It utilizes the latest .NET technology by Microsoft that contains embedded analysis and reporting tools from Microstrategy. The system's database is architected in order to store data in a way that easy and flexible access by users will be possible. These data could be neat and accessible to all users by using either desktop or web browser, and including handy mobile devices such as notebooks, pocket PC's and cellular phones. The performance of all the aspects of a retail business such as Corporate Performance versus Plans, Store Performance, Buyer Performance, Warehouse Performance, Merchandise Performance, and Associate Performance could be evaluated using the system. 6. Go to sas.com, and find the Retail Intelligence Product; take the interactive tour. Compare it to MicroStrategy's product. Also compare it to Oracle Retail (see pracle.com/applications/retail.html SAS Solutions for Retail has four integrated group of solutions namely, Customer intelligence, Merchandise intelligence, Operations intelligence, Performance Management Solutions. Its core components are based on industry-leading data integration, analytics and reporting technologies. Rapid results are ensured by prebuilt data and analytical models. Oracle retail on the other hand is designed to help business achieve efficient operational infrastructures, enabling it to utilize resources which will make the company distinguishable from the competition. Oracle resolutions also offer assistance in improving information integrity, making the enterprise insight-driven, and empowering workforce to adopt excellence, and influence customers patronage of the business. References: 1. http://www.microstrategy.com/Solutions/ 2. http://www.sas.com/industry/retail/ 3.

CSFs, Benefits and Barriers during the Implementation of ERP in the Dissertation

CSFs, Benefits and Barriers during the Implementation of ERP in the Security Forces Hospital Program (SFHP) from the Management Perspective - Dissertation Example This paper aims to determine how the Security Forces Hospital Program (SFHP) in Saudi Arabia can successfully implement and maximize the benefits of the Enterprise Resource Planning (ERP) system. Aside from providing a short background on SFHP and the need to consider implementing ERP system, this paper will summarize the research aim, research objectives, research justification, research scope, summary of relevant literature, proposed research methodology, research ethics, and strategies that will be use in collecting data. The implementation of ERP system within a hospital setting is unique due to the fact that healthcare organization such as the case of a hospital is often divided into heterogeneous functional areas (i.e. Human Resources, Financial and Cost Management, Patient Care Management, and Clinical Management among others). To give the readers a better understanding of this subject matter, this study will first discuss what ERP is all about followed by identifying the hospital management benefits associated with the use of ERP system. Although the process of customizing the development of ERP will enable the healthcare administration of SFHP to incorporate specific hospital rules in the system, the implementation of ERP systems can lead to the development of organizational conflicts.... healthcare professionals, the SFHP will be able to deliver safe and high quality health services to the local people (Security Forces Hospital Program 2012b). To integrate internal and external information that are useful in making necessary business and management decisions, the ERP system involves the use of information technology (Bidgoli, 2004, p. 656). Although implementing ERP system can be useful in terms of integrating the hospital management system of SFHP, there will always be some challenges associated with the implementation of ERP system. Considering the future business benefits associated with the process of investing on the customization of ERP systems, this study will carefully examine how the development and implementation of ERP systems could further improve the quality of medical services provided by the healthcare professionals who are currently employed at SFHP. Research Aim This study aims to identify the CSFs and to examine the benefits and barriers and difficu lties related to the possible implementation of ERP at SFHP. Research Objectives In relation to the research am, the following objectives will be used as a guide throughout the completion of this study: 1. To conduct a literature review with regards to the critical success factors (CSFs), benefits and barriers of a successful ERP implementation; 2. To determine how the SFHP can maximize the benefit of implementing a newly customized ERP system; 3. To establish if these CSFs exist at SFHP; 4. To identify potential benefits and barriers to a successful ERP implementation at SFHP; and 5. To provide a list of recommended actions when managing the barriers to a successful ERP system. Research Justification This is a shortage of ERP studies in Saudi. Despite a long list of management benefits

Analysis of State of Massachusetts on North American Free Trade Essay

Analysis of State of Massachusetts on North American Free Trade Agreement - Essay Example The support for NAFTA trade pact was not universally agreed throughout the USA (Earl, 192). As a matter of fact, it is one of the most controversial issues that have survived over the two decades. This is owing to the economic impacts that it has created in the country, where some $ billion worth of businesses are predicted to have shifted to either Canada or Mexico, while over 1 million jobs are also predicted to have been lost, since the signing and commencement of the implementation of the NAFTA trade pact in 1993 (Mishel and Teixeira, 7). The northern districts and the central districts of the USA were particularly opposed to this implementation, owing to the fact that they formed the bulk of the manufacturing zone in the country, and thus feared the loss of jobs and manufacturing business to either Mexico or Canada (Glick, 198). On the other hand, the southern states and part of the northern states, especially those on the borders were supportive of the implementation of the NAF TA trade pact. Thus, the vote on the North American Free Trade Agreement was an almost evenly divisive issue for Democrats senators during the vote in 1993, where 27 democrat senators voted for the NAFTA implementation, while 28 of the Democrat senators voted against its implementation (Earle, 193). The most notable occurrence, however, is that both the Democrat senators from the State of Massachusetts voted for the implementation of the NAFTA trade agreement, despite the issue being highly divisive.   At the time of signing this agreement, President Clinton ratified it while still being opposed by 60% of his Democrat counterparts in the legislature, meaning that he got more support from the Republicans than the Democrats, which is a highly unusual scenario (Rosenbaum, n.p.). This simply serves to indicate two major points.  Ã‚     

Effects of Cannabis on Cognition Research Paper - 2

Effects of Cannabis on Cognition - Research Paper Example The use of the drug is common among the young and productive age bracket that tend to abuse the substance for leisure or relaxation. Ideally, the effects of the substance may be extensive as they may include loss of concentration and diminished planning abilities.   According to a study by Grant et al (2011), volunteers within the study exhibited no prior disorder except after indulging in the use of cannabis substance. The study sought to establish the effects of the substance among young people over a period of one week and a year. The findings established that the use of the substance immensely affected decision-making and planning abilities for this age bracket (Grant et al, 2012). This was because of the using the drug at different intervals that in turn affected the neural functioning and decision making that led to the having problems with law authorities. Overly, the use of the drug reflects on the driving abilities of adolescents that in turn attract the charge of driving under the influence of an intoxicating substance. In addition, the study also proved the substance abuse had effects on the adolescents’ school performance hence increasing the number of school dropouts because of their limited productivity in school. Sequentially, the teenagers who were under the influence of the drug also portrayed withdrawal symptoms where they could not relate properly with their peers who were not indulging in the use of the drug.  In summary, the study showed that teenagers and young adults were more likely to indulge in the substance use more than any other age bracket because of their poor judgment and decision-making skills. Additionally, this age bracket is more susceptible to pressure from peers and influence on their behavior hence making them indulge in the use of the drug (Grant et al, 2012).  

Benefits Of Family-Friendly Policies Essay Example for Free

Benefits Of Family-Friendly Policies Essay The past few decades, families in Hong Kong faced in undergone major changes, intense pace of life and hard work always affected families’ features. How to balance family life and work have become a social policy, in order to establish a family-friendly community, have implemented various measures to help employees balance their work and family lives, promote family relationship. In this essay, first I will explain these policies how to help with all aspects of employee, and then analysis of these measures on the employment benefit. Finally, pointed out that Hong Kong Government and the enterprises on how to implement these policies. Family-friendly employment may implement different policies to meet the needs of employees. Including the introduction of given family leave benefits, such as marriage leave, paternity leave, parental leave, compassionate leave, special casual leave and special long leave, etc (GovHK, n.d.). This measure will be through the height of the working environment and working arrangements to facilitate employees in taking care of family needs, such as the five-day working week, flexible work time and family-based work, and so on. The other hand will provide support to families, including child care services, counselling services, child custody etc. A Research Report prepared by the Department of Applied Social Sciences of The Hong Kong Polytechnic University is named â€Å"Family-Friendly Workplace† noted that Most respondents agreed or strongly agreed with implementing â€Å"family-friendly† policies. (Poly U, 2002) Family-friendly policies can also bring much benefits to company. In a supportive working environment, staffs will feel they are valued and employer will gain the benefit. Firstly, employer can reduce staff turnover and retain potential employee. On the other hand, many people were convinced that employees working flexible hours were more productive than those working traditional hours. This measure in addition to motivate employees, increase productivity, but also improved reputation and corporate image, therefore there are many large enterprises are involved in the implementation of these measures. In view of this, government and enterprises were organized a variety of measures and activities promoting family-friendly policies. The booklet prepared by the Labour Departments album â€Å"Good people management Family-Friendly Employment Practices† (labour.gov.hk, n.d.). Through a variety of good measures taken by the employer, may learn to provide for all instances. Research on Family-friendly Employment Policies and Practices in Hong Kong from The Equal Opportunities Commission (EOC) and the Womens Commission (WoC) (EOC 2006). They hope that through this survey, a better understanding in Hong Kong, companies or institutions can help employees balance their work and family roles provides programme needs. A Family-Friendly Employers Award Scheme 2011 was organised by the Family Council. The award scheme aims to give recognition to employers who attach importance to the spirit of family-friendliness (gov.hk, 2011). Through these activities, to undertake a study, to understand the profile of Hong Kong families, and building partnerships with Government, business and professional sectors, actively promote the industry cares family In this essay, I Have attempted to present suggest to implementation of family-friendly policies on families, or employers both have many favorable factors, together with the Hong Kong Government and the enterprises efforts, this measure would allow employers and employees there will be a win-win situation.

An Analysis Of Facebooks Advertising Methods

An Analysis Of Facebooks Advertising Methods Introduction Defining Advertising is the non-personal communication of giving information usually paid for which usually persuasive in nature about products, services or ideas by identified sponsors through the various media. Now, I would like to lets take this statement apart and see what it should be. Advertising is bringing a product and service to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc. The first assumption that was queried related to purchasing itself, in terms of what advertising would achieve if it was effective. This assumption was advertising achieved the conversion. In the sense of converting loyal user of the other brand to loyal users of the brand advertised. We pointed out that this pattern, although it could on occasion be found in actual purchasing sequences, was actually quite rare. It also happen in this case: I have always bought brand B, but now I have the advertising for brand A has persuaded me that it is better in fulfill my requirement under the advertisement, so in future I will buy brand A The advertisement pointed out that strengthen of the product which mean its communicating with the people. First, what is non-personal advertising? There are two basic ways to sell anything: personally and non-personally. Personal selling requires the seller and the buyer to get together. There are advantages and disadvantages to this. The first advantage is time: the seller has time to discuss in detail everything about the product. The buyer has time to ask questions, get answers, and examine evidence for or against purchase. Next, the seller can easily locate potential buyers. If you enter a store, you probably have an interest in something that store sells. Street vendors and door-to-door sellers can simply shout at possibilities, like McDonaldsretailer shop who call out, I say there, I would like to order food?, or knock at the door and start their spiel with an attention grabber. From there on they fit their message to the individual customer, taking all the time a customer is willing to give them. Disadvantages do exist. Personal selling is, naturally enough, expensive, since it is labor-intensive and deals with only one buyer at a time. Just imagine trying to sell chewing gum or guitar picks one-on-one; it would cost a dollar a stick or pick. In addition, its advantage of time is also a disadvantage. Personal selling is time-consuming. Selling a stereo or a car can take days, and major computer and airplane sales can take years. Nonetheless, although personal selling results in more rejections than sales, and can be nerve-racking, frustrating and ego destroying for the salesperson, when the salesperson is good it is more directed and successful than advertising. From the above, it appears that personal selling is much better than advertising, which is non-personal. This is true. Advertising has none of the advantages of personal selling: there is very little time in which to present the sales message, there is no way to know just who the customer is or how them is responding to the message, the message cannot be changed in mid-course to suit the customers reactions. Then why bother with advertising? Because its advantages exactly replace the disadvantages of personal selling and can emulate some of the advantages. First lets look at the latter. First, advertising has, comparatively speaking, all the time in the world. Unlike personal selling, the sales message and its presentation does not have to be created on the spot with the customer watching. It can be created in as many ways as the writer can conceive, be rewritten, tested, modified, injected with every trick and appeal known to affect consumers. (Some of the latter is the content of this book.) Second, although advertisers may not see the individual customer, nor be able to modify the sales message according to that individuals reactions at the time, it does have research about customers. The research can identify potential customers, find what message elements might influence them, and figure out how best to get that message to them. Although the research is meaningless when applied to any particular individual, it is effective when applied to large groups of customers. Third, and perhaps of most importance, advertising can be far cheaper per potential customer than personal selling. Personal selling is extremely labor-intensive, dealing with one customer at a time. Advertising deals with hundreds, thousands, or millions of customers at a time, reducing the cost per customer to mere pennies. In fact, advertising costs are determined in part using a formula to determine, not cost per potential customer, but cost per thousand potential customers. Thus, it appears that advertising is a good idea as a sales tool. For small ticket items, such as chewing gum and guitar picks, advertising is cost effective to do the entire selling job. For large ticket items, such as cars and computers, advertising can do a large part of the selling job, and personal selling is used to complete and close the sale. Advertising is non-personal, but effective. Facebook advertising method C:UsersYonGDesktopdddd.png The red arrow showing the Facebook advertisement People treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products. Facebook Ads provided CM Photographic the ability to target their exact demographic 24-30 year old women whose relationship status on Facebook indicated that they were engaged. Over 12 months, CM Photographic generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographic website from the ads, 60% became qualified leads and actively expressed interest in more information. http://static.ak.fbcdn.net/rsrc.php/zD/r/2xon6QBONrZ.jpg I have found [Facebook Ads] SO effective. My business wouldnt be anywhere close to where it is today if it werent for Facebook, and the ads campaign. Chris Meyer, President From the information given, Facebook Ads makes it easy and cost-effective to quickly set up and manage your campaign. G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuestself-service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location). The results from StorQuests Facebook ad campaign were one of their highest performing online advertising efforts: Over 50% increase in total rentals versus prior year at the same store. 10% conversion rate from visits originating from Facebook Ads. On par with Google AdWords on a cost-per-lead and cost-per-customer basis. $1.25 CPC delivered $10.25 cost-per-lead. When you have a broader presence on Facebook with Facebook Pages or Facebook Events plus ads for instance, you can turn your advertising message into a trusted referral by including content from a users friends who are already affiliated with your products. ANA took this approach by creating a Facebook Page to acquire interested users for on-going messaging opportunities and developing a compelling advertising campaign. ANA used a creative grouping of keywords to target advertising to users specifically interested in traveling and Japanese culture and developed ad creative that resonated with their audience. Average campaigns for ANA result in CTR of 8 12%. Facebook Ads resulted in a 25% CTR. Conversions resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination. If the company is running a Facebook Ad Campaign, they can choose to target Social Actions in their campaigns. With this feature enabled, those people who fan the Page may see the Ad listed among their News Feeds. Companies can also use the Facebook messaging system to communicate with their fans. The advantages and disadvantages of Facebook advertising method Advantages of Facebook advertising method Facebook Advertising. The popularity of facebook has become the top social network while its advertising is truly a goldmine for advertiser to use it as the facebook player owned over 39 billion page views a month and 400 million active users, its really a huge traffic source for firm to advertise their goods and service ,just like the way of there is a market ,supply will occurs when there is demand. The huge profit of Facebook advertising to internet marketing specialists and online advertisers is the social networking websites massive user base. In February 2010, Facebooks is celebrate of having 400 million active users from all around the world and the figure is still growing quickly. According to figure shows that the average Facebook user spends around 55 minutes a day on this social networking website.this is a positive symptom for the firm to advertise their goods on facebook as there are higher possibilities to let user to notice their ads. Highly Targeted Online Marketing Campaigns, Facebook advertising offers social media traffic instead of using typical tradisional search traffic. The new type or searching had leads to a different demographic targeting options, along with searching by unique keyword system. Facebooks advertising platform operate in a certain area or products that are designed for a specific age range. The facebook advertising media ,makes nine different ways to target audiences which are Location, Age, Gender, Keywords , Education, Workplace, Relationship Status, Relationship, Interests, Languages. All these are important to firm as they get to know which kind of consumer they are targeting . Customer Reach 400 million customers (100 million mobile users) cannot be ignored. Yes, there are more Google searches that are being done and one could argue that Google Ad words can reach more but with usage time on social media channels continuing to soar, the customer reach for Facebook advertising is monumental and needs to be utilized. Increased Targeting Because of its ability to dissect and segment customer information, Facebook has the ability to offer increased targeting for their advertisers. If you would like to only target women, ages 25-35 with a college education who live in Glendale, California, then you can do that. Similary when someone changes status (married, single, engaged) they move into new markets, making them more attractive to target. CPM or PPC Option Most ad networks only offer one or the other. Facebook allows you to determine whether you are more focused on exposure and awareness (CPM) or focused on conversion and providing more information (PPC). You must understanding your audience first, but it is nice to know that the option is there. Successful with Local Clients With the ability to target locally very precise, companies and services that are looking for local or regional clients can reap benefits from the Facebook advertising system. Disadvantages of Facebook advertising method Low Conversion Rates for eCommerce People are using Facebook to talk with their friends and socialize and rarely are thinking about buying something when they log into their Facebook account. This creates issues when companies are focusing on click through rate and high (>2.5-5%) conversion rates. Weird, Irrevelant Ads One thing that Facebook has continued to try and crack down on is advertising campaigns that make their way into the system that are irrevelant and are, at times, off putting to users of the system. Free giveways, rewards programs and humor sites have continued to flood the system, giving the ads less relevance when the consumer is viewing them. High PPC Cost for Niche Markets Marketers and bloggers have complained that PPC costs for niche markets, that would normally provide a low cost, are similar to pricing for general terms and demographic targeting. Facebook will need to continue to optimize their pricing model to make sure niche markets like chicago wedding photographers can afford to use this engine to attract traffic to their site. Costs-per-click tend to be higher than other companies for popular niches. Not as versatile as Google, for instance, with no suggestion of keywords. You really need to know your market to make conversions. These users are not on Facebook to buy. There are there to socialize. On the other hand, when someone types in size 8, Calvin Klein, white skinny body jeans into a search engine, she wants to buy. Someone on Facebook talking about or interested in designer jeans is not necessarily interested in your ad to sell them jeans. Facebook is more private in the sense that people keep to themselves, and trust their group or clique. You have to bother people while they are doing something they enjoy, like looking at Grandmas photos or exchanging recipes with girlfriends. This is called interruption marketing and is not always seen in a positive light. FB is not a direct sales venue. You need to understand how a sales funnel works to build trust to get leads rather than sales on the spur of t he moment. Can consume resources and waste a lot of money. With Adwords, it is possible to test ads by showing two similar ads to everyone. This is apparently not effective on Facebook because you are not targeting whole countries. And many internet marketers say it is too costly to experiment. Users complain that ads are not relevant to their interests so they have no reason to even go further. Improvement for facebook advertising method IQ Tests Ads IQ tests are by far the most popular advertisement scams on Facebook. While browsing the Facebook social network, youre sure to have come across ads that display the fake IQ test results of your friends or celebrities. In a pure case of I know they arent smarter than me most Facebook users are baited into falling for the IQ test advertisement scam. These ads are made to fit well into the design of Facebook, but once clicked; this scam will redirect you to another website where all of the scamming will begin. Ironically, by clicking the link of this advertisement scam, youve already failed the real IQ test. These ads will have you answer a list of seemingly legitimate questions, but in the end, they sink their teeth in for the real scam. In order to see the results of your IQ test, youll have to sign over your first born child submit your cell phone number and will be charged as much as $20 a month. Nice going smarty pants. Dating Ads Facebook is plagued with thousands of ads with scantily clad, well endowed, and playfully slutty women that happen to be single, and by sheer coincidence live in your hometown. Dating advertisement scams usually say things like Lonely, 18 (21), and single, Im bored, half naked, and looking to get completely naked tonight or other messages that should immediately trigger your brain with a scam alert; if all the blood in your body hadnt escaped from your brain to gather in another area. These ads are nothing but dating site scams and youll be out of cash just to receive teases on another site. To publish to people who have liked your Web page, Open Graph tags must be added to the Web page. The required Open Graph tags for publishing can be found. Once added, you can publish via our interface by clicking on the admin page link to the right of the Like button.( link only visible to the admins defined via Open Graph tags on the Web page). The best pratices for publishing is we found that involving emoational topics, passinate debates, and imprortant storts event have the activity of other stories. Status updates which ask simple question or encourage a user to like the story which haven given and stories publisher in the early morning or later evening have higher engagement. Banner advertising method C:UsersYonGDesktopasdasdasdad.png The Arrow showing the banner advertising method http://www.heybannerbanner.com/client_folders/CAGERAGE/CAGERAGE1b_300x250.gif A banner ad is an image shown on a webpage for advertising purposes. Along with animation, contemporary ad banners often use simple forms of interaction as a lure, taking advantage of plug-ins such as Flash and Shockwave to create banner-based games. As you can see, advertisers came to the conclusion that banner ads were not as effective as full-page magazine ads or 30-second TV commercials. At the same time, there was an incredible glut of advertising space, thousands of sites had a million or more page impressions available per month, and companies like DoubleClick began collecting these sites into massive pools of banner-ad inventory. The economic principle of supply and demand works the same way on the Web as it does everywhere else, so the rates paid for banner advertising began to plummet. Undoubtedly you know what banner ads are; youve seen innumerable ones as youve surfed across countless websites. You may have already clicked on a number of them. Banner ads take different shapes and sizes, and many forms and styles, but they share a common goal: attracting visitors! Banner ads usually contain graphics, sometimes they are entirely text and others they use graphics and text. The main idea of a banner ad is to present an interesting idea to the surfer and have them click on it for more information, leading them to the advertisers site. Banner ads come in many sizes, the most popular, is a full banner (468 x 60), but all styles are used. Some people claim you should stay away from using full banner ads as they are already so common that most surfers avoid them. Obviously placing banners that advertise your site on other websites costs money. There are several ways of paying for this type of advertising. You may pay per click on the banner; per thousand clicks; per sales to visitors directed to you, or another form. How much banner ads work for you will depend on a variety of things? Where you place the ads, how relevant the sites hosting the ad are to your site; what your ads look like, how appealing they are; how clear they are about what you are advertising, etc. Placing the ads on sites related to yours is vitally important, i.e. people surfing for watches will probably not be interested in an ad for parachutes. Your ads should be attractive, preferably animated, clear and to the point. They should be advertising a specific product or service, not just the name of your site. People who click on the ad should be able to find the product or service in question with relative ease. Ideally, the ad should lead directly to it. The advantages and disadvantages of Banner advertising method Advantages of using Banner advertising method Get a structured and well thought out campaign advantages of hiring a banner advertising agency to conduct your campaign is the fact that your campaign will be in the hands of the professionals and therefore it will be conducted in a sensible and professional manner. This structured campaign will also lead to better results. You will also save a lot of time when you hire a company such as this. This is because you will not have to spend any time figuring out the ground work. Professionally designed banners and email marketing agencies have professionals that work on the job. Therefore you can be assured that if you outsource your campaign to them you will have banners that are professional looking and catchy promoting your products. You must remember that a banner will be of no use if it cannot grab the attention of the people on that page. Getting your banner advertisement designed by the professionals give you a clear cut advantage as the professionals know exactly what works and what doesnt. Being in the right place at the right time another very big advantage that you have when you hire an online advertising agency to help with your banner advertising is the fact that they know exactly where to place you banner to ensure that you get the desired results. Banners such as these can only be placed on websites that have content similar to what the banner is promoting. Therefore instead of you doing all the research to figure out where you banner can be placed, the agency will do it for you. That way you get to focus on other aspects of your business Low cost is the main thing. Even if the Internet ads can be displayed as very comprehensive compared to other media, it is definitely much cheaper than most. Internet Ad Packages are offered as low as $ 10.00 for a period of one month, or by a set amount of hits, depending on the advertiser you go with. Disadvantages of using banner advertising method Online banner advertising provides a method of getting click through to the advertisers site. The biggest of the online advertising disadvantages, is cost. Banner ads are also being frowned upon because it affects website speed and traffic. Like any other graphics, banner ads take time to load. This and the idea that they create clutter can discourage some visitors. Another of the online advertising disadvantages is that bigger ads catch attention. But not every advertiser can afford bigger ads and oftentimes, the banner exchanges only accept a standard ad size. Finally, some search engines never have or are no longer accepting banner ad placements, relying instead on targeted ads and paid listings. To them, the most important of the online advertising disadvantages is interference with the user experience. For example, Google, the number one search engine, offers a user-friendly interface that relies on contextual advertising. Basically, they put text ads on non-search pages that fit based on content. Using online banner images can really come in handy. Especially if you do not have your own website. You can normally just copy and paste the codes in and have your banner up and running. They are great for websites to. But there are some times when your banner may stop working. If this happens to you then here are a few troubleshooting problems that may solve the issue. The biggest reason why most online banner images stop working is because people make chances to the codes they were given. They chance where the banner links to or rewrite what is in the alt section. Doing this can get your banner codes deleted from their service without warning. This will leave you will a image with a small red x in the middle. You must not chance the code at all to keep the image working. A simple solution to this is to download the image to your PC and then upload it to your web hosting service. Then you can link your ad to any place you want without fear of it being cancelled. Unfortunately some free site services do not give you this option so you will have to use the codes as they are given to you. You can always create your own link underneath the banner for people to click to if that helps. Another one of those troubleshooting problems can be quite simple. You may not have copied all of the code you were given. Just missing one character can prevent your online banner image from working. Double check to make sure that you got all of the code. Sometimes a banner can get blocked by other java scripts on your site. Your troubleshooting problems could start with you removing other codes off your site one by one to see which one is blocking it. When you find the right one you will then have to decide which one stays or goes. Since not all codes can work on the same page at the same time it will be a little bit of a challenge to find the code that your online banners image does work with. Unless you have lots of different codes it shouldnt take you long to find. It could be a easy as the banner site that you used have either went offline or experiencing technical difficulties. Check to see if they still exist and if they do contact them with your problem. There are times when you can run into issues of your online banner images working on the web from other computers but not from yours. This is one of those troubleshooting problems that can be confusing. There could be several reasons why this may occur. You may just need to update your java software to the latest version. There could be spyware that is blocking the code from coming up so scan your PC with the protection you are using and with an online service you trust. If you decide to rent the help of a professional, a freelancer or a company for the production of your site and /or advertising for your product or service, of course it costs more than if you did it yourself. For more information logon to www.tried-tested-marketing-strategies.com .While the costs can advance an initial disadvantage, the results in the long term may in fact be very beneficial if you have the right people to work with. Improvement of using banner advertising method Using banner advertising effectively and to create a banner ads isnt all that difficult, you just need to know what to do right? For those of you who dont know this marketing method: its a paid marketing method to promote your business or product by means of placing a banner advertisement on other websites. This could either be a banner exchange, or you simply pay another website to have your banner placed. It is a very powerful and effective method if you know how to design a good banner ad. Lets take a closer look. Using Banner Advertising Effectively 3 Golden Rules For Effective Banner Ads Golden rule 1. Whats the benefit for your customers? Effective banner ads will always communicate the main benefit(s) to your prospective clients. If your product makes people loose weight for instance, then its obvious to make your headline something like: Loose 10 Pounds In Just One Week! Banner ads will have to include the benefit of your product or service in the main headline. Communicating benefits to people gets your attention. Effectively implementing banner advertising generates a much higher click through rate. Golden Rule 2. Graphics are not as effective as text! When using banners for advertising, you also want the headline of the banner ad to stand out. Make the headline (thus the benefit of your product or business) in big bolded letters. I always use the Arial font for my effective banner ads. This font is easy to read from computer screens. Using banner advertising effectively means that you also need to include another 2-3 lines of text to the banner. Perhaps you can mention some extra benefits or additional info about the service, product or business. Check out the site you are going to banner advertise. Golden Rule 3. Include instructions for your prospects. Tell them what to do next!A lack of communication in banner ads will make your campaign fail. If you want to start using banner advertising effectively, a banner ad MUST include a Call-2-Action. Instruct your audience what to do. Include text that tell people what to do such as Show Me Now, Visit Us Now or Show Me The Biz. It will make the click through rate go up and so will the conversions to sales, generating more profits for you. Of course there are many more golden rules to follow for effective banner ads, but the above 3 are the most important for using banner advertising effectively. Using the method of advertising with banners and creating banner ads that are effective is just one method of marketing to advertise your business and to drive traffic to your website. Let me show you where you can see all the other 50 or so proven and powerful marketing methods, strategies tips and tricks to market virtually any product or business online. Pop-up advertising method A pop-up ad is an ad that pops up in its own window when you go to a page. It obscures the Web page that you are trying to read, so you have to close the window or move it out of the way. Pop-under ads are similar, but place themselves under the content you are trying to read and are therefore less intrusive. http://static.howstuffworks.com/gif/web-advertising-popup-ad.gif http://static.howstuffworks.com/gif/web-advertising-popup-ad2.gif A typical site with two pop-up ads that appear on top of the home page A pop-up ad is a pop-up window used for advertising. When the program is initiated by some user action, such as a mouse click or a mouse over , a window containing an offer for some product or service appears in the foreground of the visual interface. Like all pop-ups, a pop-up ad is smaller than the background interface windows that fill the user interface are called replacement interfaces and usually resembles a small browser window with only the close, minimize, and maximize options at the top. A variation on the pop-up ad, the pop-under , is a window that loads behind the Web page that youre viewing, only to appear when you leave that Web site. Pop-up and pop-under ads annoy many users because they clutter up the desktop and take time to close. However, they are much more effective than banner ads. Whereas a banner ad might get two to five clicks per 1,000 impressions, a pop-up ad might average 30 clicks. Therefore, advertisers are willing to pay more for pop-up and pop-under ads. Typically, a pop-up ad will pay the Web site four to 10 times more than a banner ad. That is why you see so many pop-up ads on the Web today. Pop-up windows come in many different shapes and sizes, typically in a scaled-down browser window with only the Close, Minimize and Maximize commands. There is a strong resentment by some Web surfers towards pop-up ads. Marketers often do not realize the ill-will generated by pop-ups because it is easier to click the close button than send an email to complain. What can often be seen is an above-average click-through rate, although some of this can come from false positives, unintentional clicks when the pop-up gets in the way of the desired target. Advertisers can get a better picture of the effectiveness of pop-up advertising by paying attention to conversion rates and return on investment (ROI). Pop-up ads are not popular with the average Web surfer, and there are several products that disable them, such as Pop-up Stopper, Pop-up Killer, and Pop-up Annihilator. One thing to look for in such a program is the ability to differentiate between user-initiated pop-up windows and others, because many other applications (such as Webcast s, for example) make use of pop-up windows. If a pop-up stopper utility cant tell the difference between a pop-up window that the user has requested and an unsought pop-up ad, the program may cause more problems for the user than it solves. The advantages and disadvantages of pop-up advertising method Advantages of using pop-up advertising method they offer the example of Web giants like Yahoo! and Google Inc. who also offer their users pop-up ads. The site owners cite this precedent as justification