The Theory Of The Mind Body Dualism - 1232 Words

Renà © Descartes was a French mathematician, scientist, and philosopher of the 16th Century, who, according to the Encyclopedia Britannica, â€Å"was one of the first to abandon scholastic Aristotelianism and created the first version of the modern mind-body dualism or emotion† (Encyclopedia Britannica). Born on March 31, 1596, he was dubbed as the Father of Modern Philosophy. His theory on the mind-body dualism, also known as Cartesian Dualism, created a stem of the modern problem of the relationship between the mind and body. He created the early version to further explain the interaction of the mind and body, to create a firm foundation that can be explained through science and to prove the existence and goodness of God, and how the soul could be immortal. Along with that, he mentioned that the mind is different from the body. One of the basic thesis of his Cartesian Dualism is that â€Å"a mental substance cannot have a physical form, and that said physical form cannot have experiences†, for the mind and body cannot function without the other (Chin-Tai Kim 337). In his Cartesian Dualism, Renà © Descartes believes â€Å"that every human being possesses a body and mind† (Nath 1). Though, there are some philosophers who might have agreed, disagreed or criticized about his theory. Philosophers such as Gilbert Ryle, critiqued about the Descartes’ Cartesian Dualism, for he believes that the principle of Descartes’ Dualism theory is not valid enough and full of problems. He called Descartes’sShow MoreRelatedDescartes Dualism And The Mind Body Theory1322 Words   |  6 PagesDescartes’ Dualism Rene Descartes dualism states that the mind and body are separate entities. The mind is a nonphysical, non-spatial substance; the mind and brain are separate existences, the brain is a part of the physical body and serves as a connection between the body and mind. Dualism is a hot topic of argument on whether the theory holds any validity or if it holds any truth. However, Cartesian dualism is a credible theory and has a lot of support to verify it. One major point in DescartesRead MoreIs Dualism Best? The Nature Of Consciousness? Essay1070 Words   |  5 PagesStudent ID Number: 00180694 November 2rd, 2016 Philosophy 101: Introduction to Philosophy Professor Bayne Dualism Best Explains the Nature of Consciousness The three theories we have discussed so far are the dualism theory of Plato and Descartes, the Aristotelian theory, and the Physicalism (identity) theory of Place and Strong. The identity of consciousness means that if you have the same consciousness, you are the same person, and if not conscience, you are not the same person. The thing thatRead MoreI, Myself, And My Body1222 Words   |  5 Pagesand My Body The mind is about mental processes and thought, while the body is the physical aspects of the brain. For years, philosophers have been perplexed by the mind-body problem. The mind is about mental processes and thought, while the body is the physical aspects of the brain. The mind-body problem discusses the mind and body, along with the relationship between them. Dualists and monists are the two types of people that take a stand on the issue. While Dualism may spilt mind and body, monismRead MoreWhat are the strengths and weaknesses of dualism and monism?1569 Words   |  7 PagesDualism and monism is a famous philosophy topic from ancient to now. The word Dualism means that our physical and our mental are independent. And our body and our mind cannot be the same. It is because of mind and body is two separate substances. In the contract, the monism means that both of the physical and mental are combined being one. And our mind and body are indivisible and are each influenced by the other. The monism and dualism individually has its strengths and weaknesses. The mindRead MoreRene Descartes Concept Of Dualism And Then Defend My Preferred Alternative Among The Options Paul M. Churchland1513 Words   |  7 Pagesmerits and challenges of Renà © Descartes’ concept of dualism and then defend my preferred alternative among the options Paul M. Churchland discusses. After briefly defining Cartesian Dualism, I will show that its principal merits are that it is consistent with common sense and that it is able to explain phenomena that appear mental in nature. Next, I will show that its principal challenges are its failure to adequately explain how the mind and the body can causally interact, and its failure to respondRead MoreThe Concept of Dualism Essay1013 Words   |  5 Pagesmachinequot; form of substance dualism best solves the mind body problem. My views in this area have been influenced by my twelve years of Catholic education. The soul, or mind, depending on your level of belief, was a complete and separate entity and was the center of a human being. The body was an ambulatory device that the soul directed. The idea that the mind is a separate entity and that it is independent of the physical body is the central point of substance dualism. nbsp;nbsp;nbsp;nbsp;nbsp;Read MoreIs The Mind Body Problem?1219 Words   |  5 Pagesof their main issues faced in philosophy is the mind-body problem, and philosophers are still trying to solve this predicament to this day. The mind-brain problem is trying better to understand whether a person’s mental processes are the same as their physical processes. As of today, philosophy has broken the problem into two fundamental parts that has been split down into separate subparts. Personally, I find it easier to believe in substance dualism, because of how I perceive the idea. This howeverRead MoreFor Years, Philosophers Have Debated The Mind-Body Problem,1195 Words   |  5 PagesFor years, philosophers have debated the mind-body problem, the issue of what mental phenomena are and how they relate to the physical world. Philosopher Descartes believed in substance dualism, the belief that the mind and the body are two different things. In this essay, I will examine Descartesâ€℠¢ substance dualism theory. First, I will review Descartes’s theory and reasons that support it. Then, I will review objections with Descartes’s argument. After that, I will imagine how Descartes would respondRead MoreThe Mind / Brain Identity Theory1718 Words   |  7 Pagesexperiences. The former is associated with one having a (non-physical) mind, which contains beliefs, desires, feelings and so on, while the latter involves having a (physical) brain. The Mind/Body problem questions whether the mind and brain are the same or different objects. For a long time, the interpretation of these experiences has been much debated by philosophers and scientists. One influential interpretation is Descartes’s Dualism of substances, which became one of the most lasting legacies in hisRead MoreRealism : Reality And Dualism1340 Words   |  6 PagesTeena Lin PHI 1500 Fall 2017 Final Paper Reality is Dualism There are currently four major theories about the nature of reality and substance— materialism/physicalism, idealism, transcendental idealism, and dualism. Materialism is the theory that there is only the physical and material world. Idealism takes the position that reality is made up of ideas and immaterial. Transcendental idealism holds the idea that our experience of things are shaped by how they appear to us and not by what they are

The goal of an architect is to design accordingly to the...

The goal of an architect is to design accordingly to the time with an understanding of the relationship between space and activity. In his essay Space and Events, Bernard Tschumi says, â€Å"There is no space without even, no architecture without program.† He then continues with, â€Å"Architecture cannot be dissociated from the events that ‘happen’ in it† (Tschumi, 139). Spaces have always been assimilated with past references, which create a type of familiarization and attachment to the past that prevents time from moving forward. Because of this assumption about the form, function, and meaning; thus architecture has been restricted by these familiarization and these assumptions. The history of architecture has been a history of styles. Through†¦show more content†¦Even though geographical diversity and intellectual pluralism has characterized architecture, it â€Å"does not mean that the attempt at discerning broader patterns and longer lines of development should be abandoned† (Curtis, 657). As time proceeds, styles and ideas change, and new paradigms arise, crystalizing the underlying concerns of that period. â€Å"In the inner recesses of the mind time is telescoped;† deriving from inspiration from the past while also considering the significance of modern space, old and new idea are combined resulting in new unexpected re sults (657). For example in the Hong Kong and Shanghai Bank, Foster abandons the usual notion of stacked floors around a central core and exploded open it to accommodate a vertical atrium at the center which provided a new vision of the work space (659). Another example is how Toyo Ito suggests that â€Å"the skin of a building might be thought of as a screen upon various lights and shadows are projected† (668).This followed Tschumi’s idea of â€Å"manipulation of the known with its implicit mannerism,† which is using things and simultaneously disbelieving in them (666). While understanding of the relationship between space and event, the architect must also design accordingly to the time. The influence of phenomenology creates a familiarization toShow MoreRelatedCommunity Architecture : Architecture And Architecture1695 Words   |  7 Pages What is ‘Community Architecture’? The ‘Community Architecture’ is kind of architectural practice between architects and users. Also, it can be described as architect follow the wish of users or community to design the building fit the requirement by using local materials and helps the residents to build the structure. Royal Institute of British Architects (RIBA) described ‘Community Architecture’ should follow the idea about The aim of community architecture is to improve the quality of the environmentRead MoreArchitecture And Design Of Architecture1753 Words   |  8 PagesArchitecture An architect plans, designs and construct structures. Architects can design many things like a shopping mall, a library, skyscrapers, and so much more. Architecture is a very interesting career that I would like to learn more about. I will be discussing why I chose to research this career and the different types of architects there are, the average annual salary an architect makes, what they do on a daily bases, how much education you need to be an architect, and the pros and cons aboutRead MoreArchitecture Vs. Buildings Architecture Essay884 Words   |  4 PagesArchitecture vs. Buildings When I read the book Seven Lamps of Architecture, John Ruskin opened my mind to the idea that a â€Å"building does not become architecture merely by the stability of what it erects†. Architecture is more than just a mere building. â€Å"Architecture is the art which so disposes and adorns the edifices raised by man, for whatsoever uses, that the sight of them may contribute to his mental health, power, and pleasure.† (John Ruskin) Even though all architectures is buildings notRead MoreCommunity Architecture And Cultural Architecture2046 Words   |  9 Pages‘community architecture’ was not new, and it is related to our life. In relation to western and non-western architecture to analysis ‘community architecture’ has a huge difference. For relatively affluent Western countries, the spirit of ‘community building‘ will be how to build a better environment and conditions to make residents feel comfortable, but for non-Western coun tries, ‘community architecture’ often represents public buildings. This dissertation will discuss what is ‘community architecture’, whyRead MoreGothic Architecture : Architecture And Architecture906 Words   |  4 Pagesvery little to do with the architecture that was predominantly used from the twelfth to the sixteenth century. In fact the term â€Å"Gothic† was coined by Renaissance Italians as a derogatory term referring to the Goths or Visigoths who were vanquished by Clovis in the sixth century and left no monumental trace of their invasion and therefore had no influence on what is now remembered as Gothic architecture. Despite the negative connotation behind this style of architecture, it has had an enormous impactRead MoreThe Importance Of Architecture1512 Words   |  7 PagesHowever, architecture is much more than just the design of buildings and houses. It is a vital part of the construction process, which is a main component of the Gro ss Domestic Product, and can effect or be effected by local or national economies. Its importance is undervalued in the workforce, and its effect on the economy is underrated. Architecture is effected by the amount of raw materials, and the willingness of people to spend money on new developments or buildings. Architecture affectsRead MoreThe Architecture in Brazil1418 Words   |  6 Pages The architecture in Brazil is amongst the worlds most progressive and multicultural construction, creating a visual melting pot. The diversity and multicultural ideas resonate within the architectural designs of each specific architect designing in the country. Brazilians have vastly different architectural styles that are unique to their culture, especially modern styled buildings, utilizing cultural aspects from a mixed background. There are plenty of examples of various architects, fromRead MoreArchitecture : Online Architecture858 Words   |  4 PagesIn a traditional three-tier arch itecture is a client-server architecture in a company data center which consists of presentation tier, business logic tier and data tier. Each tier is developed and maintained as an independent tier. Presentation Tier: The Top-most level of the application is the user interface. The main function of the interface is to translate tasks and results to something the user can understand. In simple term, it is a layer which user can access directly such as web-based applicationRead MoreThe Profession of Architecture2117 Words   |  9 PagesWrite an argumentative essay of at least 2000 words on an issue related to the role of the profession of Architecture or Interior Architects The role in architecture in order to combat the possibility of natural disasters is varied when it comes to rebuilding and housing before, after and during the natural disasters. Their essential knowledge and invaluable skills about, building materials, design and attention to detail is imperative in the prevention of damage to buildings. However, unlessRead MoreThe Psychology of Architecture Essay1004 Words   |  5 PagesArchitecture is a fascinating business that encompasses the art and science of designing with the construction of buildings. An architect designs all kind of buildings, such as schools, churches, houses, restaurants, and more. This profession has been around since the 1st century CE when Vitruvius, a Roman architect, called it De architectura. Architects have to have a wide range of knowledge. For example they need to have good communications skill, so they can take the information of what a client

Study Guide, Principles of Marketing Free Essays

Module Study Guide Taylor’s University Undergraduate Business Programs BUS2304 Principles of Marketing August Semester 2012 BUS2304 PRINCIPLES OF MARKETING Page 1 TUTORIAL 1: INTRODUCTION TO MARKETING CLASS ACTIVITIES: ? ? ? Module Information Booklet will be discussed and explained in detail Form Groups Tutorial exercises – Introducing the basics concepts of marketing LEARNING OUTCOMES ? ? ? Understand key marketing concepts and marketing management philosophies used in marketing planning Understand the importance of marketing in business practices Understand the concept of the marketing experience Discussion questions 1. What is the most amazing marketing experience you have ever had? ? Was it an individual employee or a business processes? ? Describe a situation in which you became a â€Å"lost customer†. Was it because of poor product quality, poor service quality or both? Using the concept of â€Å"consumer need† to identify markets: What is National Express’s ‘product’? What market (need) does it serve? Who are their direct competitors? What are the potential substitutes? BUS2304 PRINCIPLES OF MARKETING Page 2 What is their ‘product’? What markets do they serve? Who are their competitors? What new markets might they exploit? Journal Article: Theodore Levitt’s Marketing Myopia (1960) Students to understand the concept of ‘marketing myopia’ and the dangers that defining their products and markets too narrowly might pose for an organization. We will write a custom essay sample on Study Guide, Principles of Marketing or any similar topic only for you Order Now What is Cellular One selling? What marketing management philosophy do you see in evidence? BUS2304 PRINCIPLES OF MARKETING Page 3 Is there anything that can’t — or shouldn’t — be marketed? BUS2304 PRINCIPLES OF MARKETING Page 4 TUTORIAL 2: MARKETING ENVIRONMENT CLASS ACTIVITIES: ? ? Group activity Discussion questions LEARNING OUTCOME: ? ? ? Explain how changes in the marketing environment can effect marketing activities Identify the different micro environmental factors Identify the different macro environmental factors TUTORIAL ACTIVITIES Discussion questions 1. What are some of the cultural differences that you have observed when you lived or travelled abroad? ? What were some of the similarities/ differences that you observed? To what extent should cultural differences be considered in international marketing? 2. Imagine a company that is considering changing its product line to become more environmentally friendly, which might increase costs. Use the six major forces of the macroenvironment and list pros and cons that the company should take into consideration before making its final decision. Group Activity In a group – Bring broadsheet newspapers. Mark/highlight articles relating to Mac ro and Micro environment. Explain. Refer to examples shown by your tutor. BUS2304 PRINCIPLES OF MARKETING Page 5 TUTORIAL 3: CONSUMER BEHAVIOR 1 CLASS ACTIVITIES: ? ? Discussion Questions Group activity LEARNING OUTCOME: ? ? ? ? Identify the different characteristics that influence consumer behavior Differentiate the different types of buying behavior Identify the different stages in a buyer decisions process and apply different marketing strategies to stimulate interest / purchase in these stages Identify the different macro environmental factors TUTORIAL ACTIVITIES Discussion questions Could KFC use this ad outside Asia? BUS2304 PRINCIPLES OF MARKETING Page 6 Group Activity Activity 1 Examine Maslow’s 5 stage Hierarchy of needs model. Go through the advertisements in your national and local newspapers, magazines etc to see if you can identify and collect at least one advertisement which focuses on each of those stages, from physiological (biogenic) through to self actualization (psychogenic). Also consider TV channels and websites. Print out examples if you can. Activity 2 Consider two purchases you have made recently e. g. soft drink (limited problem solving) and a car, holiday, computer or a degree course. (extended or involved problem solving). Examine in each case how the decision making process model outlined above may have differed. Here you may consider giving particular attention to the evoked set and post cognitive dissonance. Does your experience differ from the accepted theory? If so why do you think this may be? BUS2304 PRINCIPLES OF MARKETING Page 7 TUTORIAL 4: CONSUMER BEHAVIOUR 2 CLASS ACTIVITIES: ? ? Discussion Questions Group activity LEARNING OUTCOME: ? ? ? Identify the different characteristics that influence consumer behavior Differentiate the different types of buying behavior Identify the different stages in a buyer decisions process and apply different marketing strategies to stimulate interest / purchase in these stages Identify the different macro environmental factors TUTORIAL ACTIVITIES Discussion questions 1. Would the marketers at Mercedes be pleased if the coach of a sporting team or the head teacher at a primary school purchased an A-Class? BUS2304 PRINCIPLES OF MARKETING Page 8 Group Activity Social grade classification The UK Office of National Statistics (ONS) produced a new socio-economic classification in 2001. The reason was to provide a more comprehensive and detailed classification to take newer employment patterns into account. Group 1 2 3 4 5 6 7 8 Description Higher Professional and Managerial workers Lower Managerial and Professional workers Intermediate occupations Lower Supervisory and technical Semi Routine Occupations Routine Occupations Long term unemployed A B Grade C1 and C2 C1 and C2 D D E Small Employers and non professional self-employed C1 and C2 Many commercial market research programmes have found significant differences in buying behaviour between the various social grades. The Market Research Society argues that this system can be justified as it is easy to research and that the social grade appears to be a reasonably good discriminator in many product markets profiled in MINTEL reports. Social grade reflects lifestyle patterns and is used widely by advertisers while profiling consumers. Questions a. To what extent do you think that social class is a helpful concept in improving the marketer’s understanding of consumer behaviour. . What do you the major criticisms to the social grade system are? c. Consider the following occupations and allocate a social grade to them: i. Student ii. Chartered Accountant iii. Bricklayer with City Council iv. A backpacker v. A retired pensioner on state benefits vi. A High Court Judge BUS2304 PRINCIPLES OF MARKETING Page 9 vii. viii. ix. x. xi. xii. A self employed plumber. Teacher aged 23 (qualified) Teacher aged 32 (qualified) Retired employee, company pension Shop Assistant Unemployed farm worker BUS2304 PRINCIPLES OF MARKETING Page 10 TUTORIAL 5: SEGMENTATION, TARGETING AND POSITIONING CLASS ACTIVITIES: ? ? ? Watch the video â€Å"LoReal Percier† Discuss questions Mini case discussion LEARNING OUTCOME: ? ? Identify the different bases for segmenting consumers and business markets. Evaluate market segments, select market segments and choose market coverage strategies TUTORIAL ACTIVITIES Discussion questions 1. What is the basic rationale for segmentation? 2. What are some of the common variables used to segment a market? 3. What are the requirements for effective segmentation? 4. What is the difference between segmentation and targeting? Group Discussion Market segmentation is built around identifying differences in needs between different groups of customers. How could a bank segment its consumer market? BUS2304 PRINCIPLES OF MARKETING Page 11 Video: L’Oreal Watch the L’Oreal Percier video a) Who is the target market for the product? b) What bases for segmentation has L’Oreal used? (Consider the importance of geographic, demographic, behavioral and psychographic) Read Tasty Bite: Coming to America (Textbook page 133) Discuss the segmentation, targeting and positioning steps that Tasty Bite has taken in entering the US market. BUS2304 PRINCIPLES OF MARKETING Page 12 TUTORIAL 6: PRODUCT AND SERVICES STRATEGY 1 CLASS ACTIVITIES: ? ? ? Identifying slogans for brands Group activity Mini case LEARNING OUTCOME: ? ? ? Identify different product / services and their classifications Recognize the importance of branding, packaging and labeling a product Suggest product line and product mix strategies for product / service TUTORIAL ACTIVITIES . Brand Association Slogans. Identify the brand name for each of the following slogan/phrase. How many slogans/phrases did you identify? 2. Brand 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Slogan Impossible is Nothing The world’s local bank It’s the real thing The world leader in oral care. The most powerful alkaline battery in the world. Take power to the next level. Share moments. Share life. Because I’m worth it. Awaken your senses. Connecting people. The choice of a new generation. There are some things money can’t buy. For everything else, there’s [product name]. Don’t leave home without it The ultimate driving machine The happiest place on earth Put a tiger in your tank The power of dreams Page 13 BUS2304 PRINCIPLES OF MARKETING 18 19 20 Melts in your mouth, not in your hands Just do it Give me a break! Read Pepsi Sakes bubble with limited edition soft drinks (Textbook page 334) Read case 11. 2 (Textbook page 334) and answer the discussion questions. BUS2304 PRINCIPLES OF MARKETING Page 14 TUTORIAL 7: PRODUCT AND SERVICES STRATEGY 2 CLASS ACTIVITIES: ? ? Group activity Case Study – New Belgium Brews up strong brand equity LEARNING OUTCOME: ? ? ? Identify different product / services and their classifications Recognize the importance of branding, packaging and labeling a product Suggest product line and product mix strategies for product / service TUTORIAL ACTIVITIES 1. Group Activity – Who am I? a. Select a product category –mobile phones, computers, cars etc. b. Brainstorm and list all competing brands within that category. c. Each group is allocated a brand and brands must be highly differentiated. d. Each group must humanise their brand: Am I female or male? How old am I? What level am I educated to? What colour is my hair? Do I have hair? What is my nationality? What is my occupation? Do I work? What type of clothes do I wear? Where do I go on holidays? What are my hobbies? Am I married or single? Do I have children? What type of car do I drive? Do I have a car? Do I own a house/flat? Where do I live? e. Each group to present their brand personality back to the class. 2. Read case 13. 1 (Textbook page 390) and answer the discussion questions. BUS2304 PRINCIPLES OF MARKETING Page 15 TUTORIAL 8: PRICING STRATEGIES CLASS ACTIVITIES: ? ? ? Case study Discuss questions Presenting and defending pricing decisions LEARNING OUTCOME: ? ? ? Recognize the importance of importance of considering internal and external factors when setting final price for products/services Identify the different pricing strategies Know the format of the examination and have a guide to revising and preparing for the examination. TUTORIAL ACTIVITIES 1. Read the Case study â€Å"Plug Sons†. 2. In your group discuss your strategy. 3. Each group is to present and defend their strategy and challenge others to draw attention to: ? ? ? The importance of defining the target market and positioning – who’s going to buy this and why? This is a decision that the students will have to make, as no target market has been identified. The tendency of marketers to compete on value rather than price. Marketers usually try and charge as much as possible for products The way theory such as customer price dynamics can be used to structure and analyse and build a coherent argument BUS2304 PRINCIPLES OF MARKETING Page 16 TUTORIAL 9: DISTRIBUTION STRATEGIES CLASS ACTIVITIES: ? ? ? ? Read the case â€Å"Dell Direct and not so Direct† Discussion Questions Discussing FedEx based on www. fedex. com LEARNING OUTCOME: ? ? ? ? Recognize the importance of marketing channels in marketing activities Explain the different levels in a marketing channel Explain the main considerations in a marketing channel Discuss the different ways in managing channel members TUTORIAL ACTIVITIES Activity 1 Visit www. fedex. com Many companies lack their own distribution systems. firms in this situation may rely upon the service provided by companies such as FedEx to handle their distribution. 1. What tools does FedEx provide to make shipping process easier? 2. Other than shipping products, what other services does FedEx provide? 3. Is there information on FedEx website that would help a potential FedEx customer to evaluate FedEx regarding some of the selection criteria shown in Table 14. 3 in the textbook? Activity 2 Dell Direct and not so Direct Read case 14. 2 on page 342 and answer discussion questions 1, 2 and 3. BUS2304 PRINCIPLES OF MARKETING Page 17 TUTORIAL 10: PROMOTION STRATEGIES 1 CLASS ACTIVITIES: ? ? ? Video â€Å"Mercedes Benz† Case study – At Southwesr airlines, â€Å"We Love Your Bags† Discussion Questions LEARNING OUTCOME: ? Recognize the difference between conventional promotional practices and the IMC concept Recognize the growth and importance of the IMC concept TUTORIAL ACTIVITIES Video Mercedes Benz. Watch the two videos on Mercedes Benz. 1. What is the objective that Mercedes is trying to achieve? 2. What appeals have they used in their advertising strategy? 3. Discuss the advantages and disadvan tages of using such a strategy. At Southwest Airlines, â€Å"We Love Your Bags† Case 16. 2 , Text book page 500. Answer discussion question 1 to 3. BUS2304 PRINCIPLES OF MARKETING Page 18 TUTORIAL 11: PROMOTION STRATEGIES 2 CLASS ACTIVITIES: ? Watch video â€Å"Earth Hour† Discussion LEARNING OUTCOME: ? ? Recognize the difference between conventional promotional practices and the IMC concept Recognize the growth and importance of the IMC concept TUTORIAL ACTIVITIES 1. Watch the different videos of Earth Hour. 2. Based on the different videos you have watched, what are the different types of promotion being used for the campaign? 3. Who is one target audience for Earth Hour? Based on the target group you have defined, select one product that caters to this segment that participated in Earth Hour? 4. Do profit and non-profit organizations use the same promotional tools? Give examples. BUS2304 PRINCIPLES OF MARKETING Page 19 TUTORIAL 12: SOCIAL RESPONSIBILITY AND MARKETING ETHICS CLASS ACTIVITIES: ? ? Case â€Å"At Timberland , Doing Well and Doing Good are Laced together† Discuss questions LEARNING OUTCOME: ? ? ? To understand the concept and dimensions of social responsibility To define and describe the importance of marketing ethics To understand the role of social responsibility and ethics in improving marketing performance TUTORIAL ACTIVITIES 1. What is social responsibility? Why is it important? 2. What are some social responsibility issues? Give an example of each. 3. What is the difference between ethics and social responsibility? 4. Read Strategic Case 8 – At Timberland, Doing Well and Doing Good are Laced Together. Answer questions 1 to 4. BUS2304 PRINCIPLES OF MARKETING Page 20 TUTORIAL 13: ONLINE FORUM AND DISCUSSION – EXAMINATION FORMAT CLASS ACTIVITIES: ? ? Online forum and discussion E-Learning week LEARNING OUTCOME: ? ? Know the format of the examination and have a guide to revising and preparing for the examination. Discuss different techniques for answering examination questions TUTORIAL ACTIVITIES Students’ participate online in a forum and discussion. BUS2304 PRINCIPLES OF MARKETING Page 21 How to cite Study Guide, Principles of Marketing, Essay examples

Nuclear Energy (2938 words) Essay Example For Students

Nuclear Energy (2938 words) Essay Nuclear EnergyLet American Consumer Counseling Help you Get Out of Debt!Nuclear EnergyYou are watching the control panels andgages for rector two. Sitting comely you think about how easy your jobis. It is a joke! All day you sit around and watch the gages for reactornumber two just to make sure they maintain their settings. You dont evenneed to look at the gages either because a computer automatically regulatesthem without you. Life is so good. Suddenly all the sirens go of and thegages and displays spin wildly in every direction. The ground shakes andyou can hear the sound of a deep rumble. Unknown to you, the reactorscooling pumps have failed to cool the reactors core and in 3 seconds thetemperature went from 280 degrees centigrade to 4,000 degrees centigrade. The water that was in the reactor is instantly turned to steam which createstremendous amount of pressure in the reactor core. Above the reactor corethere is a 5 foot thick lead plate and above that there is a meter thickfloor composed of iron, barium, serpentine, concrete, and stone. The explodingsteam fires the floor up like shrapnel. The metal plate goes through thefour foot thick concrete roof like butter and reaches and altitude of sixtymeters. You can hear ripping, rending, wrenching, screeching, scraping,tearing sounds of a vast machine breaking apart. L. Ray Silver, a leadingauthor who covered the disaster at Chernobyl, said that within the core,steam reacts with zirconium to produce that first explosive in naturesarsenal, hydrogen. Near-molten fuel fragments shatter nearly incandescentgraphite, torching chunks of it, exploding the hydrogen. The explosionbreaks every pipe in the building rocking it with such power that the buildingis split into sections (11-13). You look down at your body and notice thatit feels hot and your hands look different. Unknown to you a tremendousamount of neutrons are hitting your cells and taking chucks out of yourskin. Suddenly everything goes black. The paragraph above describes the sceneof what happened at Chernobyl nuclear plant a few years ago. From thattime until the present many other smaller accidents have happened. Fromthese accidents many people have died and millions have been indirectlyaffected. Nuclear energy has far to many negative problems than advantages. From the mining of uranium to disposal of nuclear waist there are problemsof such magnitude that no scientist on this earth has an answer for. Nuclearenergy has so many problems associated to it that it should be banned fromthe earth. To understand the threat of nuclear energywe must first understand what happens in a nuclear reaction. Ann E. Weiss,who has written several books on the subject of nuclear energy, describedwhat happens inside a nuclear power plant. In a nuclear reaction the nucleiof its atoms split, producing energy in the form of heat. The heat makessteam which powers a turbine. Fission takes place in a nuclear reactor. The fuel used is pellets of uranium. In a modern reactor, half-inch longpellets of uranium are packed into 12 or 14 foot tubes made of an alloyof the metal zirconium. About 50,000 zircalloy fuel rods make up the reactioncore. To control a nuclear reaction control rods made of cadmium is usedwhich absorbs neutrons. With the control rods in place in the core, a chainreaction cannot begin. When the plant operators want to start the chainreaction they activate machinery that pulls the control rods away fromthe core. Once this is done a single free neutron is enough to set offthe reaction. As the reaction continues, a moderator slows the neutronsdown enough to ensure that they will continually split more uranium atoms. At the same time, the moderator acts as a coolant. It keep the overalltemperature about 300 degrees Celsius. Since the temperature at spots insidethe fuel rods may be as high as 1,100 degrees Celsius, enormous amountsof coolant are continually needed to keep the core temperature at the properlevel. When the plant must be must be shut down the control rods are loweredall the way back into the core. That brings the chain reaction to a standstill. The core cools, and steam is no longer produced (23-24). In all nuclearreactions use uranium and produce some plutonium. Since nuclear reactions produce a considerableamount of plutonium there are considerable hazards that come along withit. Nader and Abbotts, two men who have a great amount of experience inthe nuclear industry, comment that:Plutoniums major dangers include the factthat it is weapons-grade material, that it is highly toxic, and it is extremelylong-lasting: it will take 24,000 years for half of it to decay. In additionto the possibility that plutonium could contaminate the environment orthe population in an accident, there is also the danger that a terroristgroup could steal plutonium for the purposes of fashioning an illicit nuclearweapon. (63)Plutonium-239 is a man-made reactor by-productwhich emits highly energetic alpha particles. Even though alpha particlescan be stopped by a piece of paper that can be very dangerous to tissueif they are taken into the body by ingestion or inhalation. Expressingextreme concern over the issue of plutonium getting into the human bodyNader and Abbotts write:Experiments with dogs show that the inhalationof as little as three millionths of a gram of Pu-239 can cause lung cancer. John Gofman has reported that plutonium and other alpha-emitters, suchas curium and americium , when ina form that cannot readily be dissolved by body fluids, represent an inhalationhazard in a class some five orders of magnitude more potent,weight for weight, than potent chemical carcinogens. The fact that plutoniumhas a very long half-life, 24,000 years, makes it one of the deadliestelements known and one of the most difficult to manage. (78)The reason why plutonium is so dangerouswhen it gets into the lungs is because plutonium releases radiation toa small mass of the lung at a very short distance. This effect of radiationfrom plutonium giving a concentrated dose to one small area is much greaterthan if the same amount of radiation had been uniformly distributed throughoutthe lung. Another problem with plutonium is its toxicity. Plutonium isthe most toxic of all elements. Fred H. Knelman, who was a senior executiveon the nuclear control panel in Washington D.C., wrote, One pound of plutonium-239,distributed to the lungs of a large population, could cause between tenand fifteen million lung-cancer deaths (32). The Geology of The Massif Montgris EssayIn Grand Junction, five thousand houses, a school, a church, a supermarket,and a hospital were built on tailings, thus creating situations where peoplelive and work in buildings emitting radioactivity. (81)In towns that have been built on mill tailingsthere is a great increase in health related costs because of an increasein cancers and radiation induced diseases. Corinne Browne and Robert Munroego comment on the effects of living in an environment that has radiation. In the early 1970s, a pediatrician in GrandJunction noticed an abnormally large number of children being born withcleft lips and cleft palates. A study showed that there was a far higherincidence of leukemia, hydroencephalitis, and subtle birth defects in theGrand Junction area than in surrounding counties. (81)A person could then conclude that the nuclearindustry is mostly to blame for the nation wide increase of cancers anddeaths. Is the nuclear industry really benefitting the nation or is itjust making the world into a radioactive dump which takes thousands ofyears to clean up?One last major problem with nuclear energythat needs to be touched on is the storage of nuclear waste. Nuclear wasteincludes all contaminated parts that have had contact with any source ofnuclear energy and all products of a nuclear reaction that was discussedat the beginning of the paper. There are several problems that relate tothe storage of nuclear energy. At a nuclear storage facility, there aresecurity officers, technicians, scientists, and regular staff which makesure the facility is safe. In the paper, Uranium: Its Uses and Hazards,it states the half-life of some radioactive isotopes. Uranium-238 whichhas a half-life of 4.46 billion years and that uranium-235 which has ahalf-life of 704 million years represent most of nuclear waste stored atnuclear waist facilities. (1) This means that people will have to be monitoringthese facilities for about ten billion years. Fred H. Knelman is very concernedabout the time and man power required to run these storage facilities. Knelman wrote :There must always be intelligent peoplearound to cope with eventualities we have not thought of.Reactor safety,waste disposal, and the transport of radioactive materials are complexmatters about which little can be said with absolute certainty. Is mankindprepared to exert the eternal vigilance needed to ensure proper and safeoperation of its nuclear system? (39)The searching for proper storage facilitiesand places has always been one of the top priorities of the nuclear industry. The problem is that no one wants a nuclear waste facility in there backyard. Literally billions of dollars has been spent just on looking forplaces to store nuclear waste. Nuclear energy has many short term benefitsbut many more short term and long term problems. If anyone of the lethalpotential problems develop and get out of control than the world is inserious trouble. Can the world afford to be dancing with death? Just thinkif a nuclear plant exploded because of a terrorist attack how our liveswould be changed forever. Are we unselfish enough live without a few comfortsnow so that our children can have a brighter future? A nuclear disasteris the worst thing that can happen to this planet because it threatensthe whole future of the human race. Nuclear energy is not worth the risk. The problem of nuclear energy such as terrorism, plutonium production,uranium mill tailings, and waste storage problems make nuclear energy toorisky for humans to even experiment with. Nuclear energy holds our futurein a tight grip so we must do something about it. Works CitedCorinne Brown, and Robert Munroe. TimeBomb, Understanding the Treat of Nuclear Power. New York: William Morrow Company, Inc, 1981Knelman, Fred H. Nuclear Energy The UnforgivingTechnology. Edmonton: Hurtig Publishers, 1976. Mitchell, Christopher K. Nuclear Terrorism.14 Nov. 1996 Available : http://www.nucl.com/terror.html. Nuclear Waste: The Big Picture. 10 Nov. 1996. Available: http://www.sfo.com/~rherried/waste.html. Portzline, Scott D. Nuclear Terrorism.10 Nov. 1996. Available: http://www.nci.com/terrorism.html. Ralph Nader, and John Abbotts. The Menaceof Atomic Energy. New York: W.W. Norton Company Inc, 1977. Silver, L. Ray. Fallout From Chernobyl. Toronto: Deneau Publishers Company LTD, 1987. The Problem. 10 Nov. 1996. Available:http://www.wideopen.igc.org/nci/prob.htm. Uranium: Its Uses and Hazards. 20 Nov. 1996. Available : http://www.ieer.org/ieer/fctsheet/uranium.html. Weiss, Ann E. The Nuclear Question. NewYork: Harcourt Brace Jovanovich Publishers, 1981.

Motorola Mobility Holdings. Codes of Conduct in the Telecommunication Industry

Brief description of the company Motorola Mobility Holdings is a company in the telecommunication industry. Its operations mainly involve the sale of mobile devices, data delivery as well as end to end video. The company is based in the United States of America. The company was part of the Motorola Company where it was operating as a mobile devices division, prior to its separation in the year 2011.Advertising We will write a custom term paper sample on Motorola Mobility Holdings. Codes of Conduct in the Telecommunication Industry specifically for you for only $16.05 $11/page Learn More After it separated from Motorola, it started executing its own independent operations. Since its separation, the company has been trying to plan its policies, as well as ethics that will be guiding its operations and facilitate achievement of its goals and objectives. Code program benchmark It is important to have an effective ethics program as emphasized by the Federal S entencing Guidelines for Organizations for any company to succeed. Federal Sentencing Guidelines for Organizations is a set of rules and regulations that are used in the United States of America to ensure that individuals and organizations that are found guilty of serious misdemeanors are sentenced uniformly in the Federal Courts (Wulf, 2012). It is important to note that these guidelines are only applicable in cases of serious misdemeanors. When setting this program, it is always important to put in mind that the current business environment is changing rapidly in terms of technology, culture, while the political and economical changes are facilitating the changes. Therefore, the codes should be such that they will be effective for the business organization for a long time (Lawrence Weber, 2011). In addition, it is important to consider the challenges that the organization might encounter in its bid to adopt to the ethics program. This is important since it will help managers to p roactively deal with such problems and facilitate smooth running of business. Business in America has been affected by criminal misconduct over a long period of time. These actions have been in the manner with which organizations conduct their business. There have been legal sanctions to business organizations, as well as cultural changes and compliance practices as a result of such misconducts (Wulf, 2012). The ethical program issues have grown more complex as globalization continues establishing itself. Questions on what is and what is not ethical have become more difficult and complex.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The telecommunications industry is one that has grown very fast in this technological era, thereby affecting ethics concerned with freedom of expression, privacy, cultural diversity, intellectual property, as well as information access. Some of the ethic s in these industries include: Samsung, a company that deals in electronics and mobile devices, is guided by ethics that are summarized into 5 principles. These principles are compliance to law and ethics, maintenance of clean culture, respect to its stakeholders, environmental, safety and health responsibility, as well as CSR. It is not easy for the company to fully comply with laws, considering the rapidly changing political and economical environment (Ferrell, Fraedrich Ferrell, 2011). For instance, the company has found itself in lawsuits with Apple regarding smartphones as a result of competition. Maintaining a clean culture is also a challenge. Apple Inc. is the other company in the telecommunication industry with ethics that are meant to ensure that all stakeholders comply with the way the company wishes to conduct worldwide business and achieve its goals. Apple’s ethics include corporate governance, reporting guidelines and conflict of interest. These are guided by f our principles that include compliance, honesty, integrity, and respect. Compliance and honesty are sometimes difficult to adhere to due to the increasingly competitive environment. Employees are tempted to act in non-compliance manners in order to gain competitive advantage. For instance, Apple Inc. has been accused of its product quality and privacy issues. Finally, Nokia is a company that has been successful in this industry. Its ethic program focuses on respect for customers, use of technology, marketing, as well as competition. It is not easy for the company to maintain its competitive and marketing ethics since it is operating in a highly dynamic industry (Wulf, 2012). Codes of conduct for Motorola Mobility Holdings Respect The company should respect all its stakeholders, who include customers, employees, shareholders and directors among others. This will help in building good reputation and gaining competitive advantage.Advertising We will write a custom term paper sampl e on Motorola Mobility Holdings. Codes of Conduct in the Telecommunication Industry specifically for you for only $16.05 $11/page Learn More Conflict of interest The interest of each party will be clearly stated to avoid conflicts. Conflict of interest is likely to bring division among the company’s stakeholders. Guidelines on conflict of interest should, therefore, be clear. Technology The company will adopt a culture that embraces technology and encourages dynamic development. The current business environment is changing rapidly, and organizations should not be static. Compliance The company will always comply with the law and national policies. Motorola Mobility Holdings will be flexible to adapt to any changes that may be implemented. The above ethic guidelines have a direct effect on any company that is in the telecommunication industry. For instance, technology is a factor that cannot be avoided in telecommunication. Motorola Mobility Holdings d eals in mobile devices and data delivery. The latter requires high technology to succeed, while the former is changing rapidly. However, the company should ensure that it maintains the trust of its stakeholder through respect while venturing in technology. The company should respect the privacy of customers and ensure quality production (Lawrence Weber, 2011). The company should also comply with national laws to avoid lawsuits and other conflicts with the government. Telecommunication and technology industries are likely to be affected by compliance issues. Likely challenges The company is likely to endure difficulties in adhering to the compliance principle due to the changing business environment. Managers and employees might be tempted to break some rules in order to gain competitive advantage.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For instance, employees might be caught up in copyright issues when trying to counter their competitors. Privacy issues will also be a challenge. Generally, the telecommunication industry has had privacy issues due to the nature of its business. Finally, the costs of production are increasing. Consequently, the profitability of the company is bound to down if swift action is not taken to intervene. The company might be forced to produce low quality goods to maintain its profitability. This is a challenge that might affect the development of Motorola Mobility Holdings in the future if costs continue to increase. Ways of addressing the challenges Motorola Mobility Holdings will have to proactively deal with the above challenges to succeed. Managers need to be aware of any technological, economical and political changes early enough to have time to act. It would be highly helpful if managers predict the changes in order to take timely action. Communication among the members of the orga nization will be effective in ensuring that stakeholders’ conflicts of interest are eliminated. Finally, the company can find alternative substitute inputs that are cheaper in order to deal with the increasing costs of production. This will ensure quality production at a relatively lower price. Another way to deal with this problem is to differentiate its goods so that it can sell at higher prices and maintain its profitability. References Ferrell, O. C., Fraedrich, J., Ferrell, L. (2011). Business ethics: Ethical decision making and cases. Mason, OH: South-Western Cengage Learning. Lawrence, T. A., Weber, J. (2011). Business and society stakeholders, ethics, public policy. New York, NY: Wiley and Sons. Wulf, K. (2012). Ethics and compliance programs in multinational organizations. Wiesbaden: Springer Gabler. This term paper on Motorola Mobility Holdings. Codes of Conduct in the Telecommunication Industry was written and submitted by user Ali York to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Super Quick Easter Activities and Ideas

Super Quick Easter Activities and Ideas Easter is one of the most celebrated holidays in the world. Besides the traditional Easter egg hunt, there are a variety of ways teachers can celebrate with their students, they can sing a song, create a poem, make a craft, provide a worksheet activity, play a game, or even have an Easter party. All of these Easter activities for primary school are a great way to get your students involved in the holiday. Use these ideas in your classroom when youre short on time, or in need of a little inspiration. Quick Easter Resources When creating your Easter-themed unit its important to provide a variety of lessons. The best way to start an Easter-theme is to get prior knowledge of what the students know about Easter. Use a graphic organizer, such as a KWL chart to get this information. Once you gather this, you can begin crafting and creating your Easter unit. Easter Vocabulary Word ListEaster Acrostic Poem Lesson PlanEaster Journal Writing Prompts and Topics Easter Poems and Songs Poetry and Music is a wonderful way to explore feelings and emotions, and it provides students with a way to be creative and express themselves while celebrating the holiday. Provide students with a variety of poems and songs about Easter, then have them try to create some on their own. Easter Ready-to-Print Activities Activities dont always have to be well thought-out or planned in advance for students to learn important concepts. Here is an inexpensive way to provide some Easter fun for your class. Just simply print out any of these activities right from your computer. Easter Crafts Providing an Easter craft is a great way to get your students to express their creative side. Give students a variety of supplies to choose from when creating their craft. This will help promote self-expression and allow them to really use their creative thinking skills. With a little imagination and creativity, these Easter craft ideas can make a wonderful gift or a delightful holiday keepsake. Easter Games Easter games are a great way to get your students in the holiday spirit. They get the students up and moving while reinforcing the Easter concept. A fun idea to try is to give your students a variety of Easter-themed items and have them make up their own game. Youll be surprised by how clever they are. Easter Puzzles To help make learning about Easter fun, provide a few enjoyable puzzles. Puzzles are a great way to challenge the mind while reinforcing the Easter-theme. Challenge your students to create an Easter puzzle of their own. Provide a variety of examples so they can get ideas, then allow them to try to create one themselves. Easter Recipes These recipes are perfect to use for an Easter party or just for an everyday snack throughout the Easter season. More Easter Fun Throwing an Easter party in your classroom? Need help choosing the perfect Easter book to read to your students? These resources will give you great ideas to plan and execute the perfect Easter party.

Existentialism Essay Example | Topics and Well Written Essays - 500 words - 4

Existentialism - Essay Example The author reiterates that the American culture and authenticity has been developed by religious origins. Religion is considered to be the most outstanding approach to the American authenticity culture, as many of the philosophers have observed. For instance, some American philosophers have initiated their activities in the American history, claiming that they have been heeded by a â€Å"higher calling.† In light of this statement, re-known religious Dr. Phil states that he works and initiates activities if he feels they are logical (Guignon, 6). If he does not feel the logic behind these activities, then there is no need to attend to such. In seconding the religious inductions in authenticity, the author states that Oprah is a re-known American, who is guided by religion in his endeavors. She states that she has the church within herself. This substantiates the bearing of authenticity as strong religion, which makes people successfully attend to their endeavors. In answering the question, what kind of life is the one most worth living, being authentic is one of the best given answers by the author. However, the other point ion answering such a question is Simply acting to fully fulfill a persons social and religious duties. In making this a better approach to living, ones religious experience needed to generate utter sincerity. This could only be achieved by a person having fully admitted his or her introspection.   With such situations in the developing world, it is considered that the developing world has indeed changed the original; view of authenticity (Guignon, 8). Therefore, to get a better view of defining a person’s authenticity and how he or she is living, Personal ambition and agendas are to be given a concrete definition. This is by banking on what a person is determined to gained, given the highest scale of attainment. Given all this freedom, it was considered a hard task to fully

Gaps in Talent Assignment Example | Topics and Well Written Essays - 750 words

Gaps in Talent - Assignment Example Two of these include the use of skills testing or audit and training and development. Skills audit or testing basically involves the act of engaging employees in an organized formal test that mostly comes in a pencil and paper format. This is done to test the cognitive abilities of the workers in specific areas of the work that they are supposed to do. Basing on the outcome of such skills audit or test, it is possible to identify major gaps as represented by areas where employees scored lowest marks. With the gaps known, the right steps in terms of filling them through recruitment is then taken. Training and development has also been noted to be a highly preferred technique of identifying gaps in talent when the ambition of the manager is to double the effort of identifying the gaps with the development of lapses (Davenport, Harris & Shapiro, 2010). This is because training and development is used with the original intention of equipping the existing skills and talents of employees. However whiles doing this, it could be seen that there are employees who constantly fail to adapt to specific concepts of human capital development or training. Once such areas of deficiencies are identified, they can be itemized as part of the core gaps in talent that need to be replaced with more suitable candidates. In recent times, another technique that has been used independent of the first two discussed is multisource assessment. This is done by combining the ratings received from supervisors, peers and employees to find areas of strengths and weaknesses associated with the overall output of work and delivery of specific employees. Once this is used, it is aimed at receiving variety of opinions and ideas about a specific aspect of the human resource so as to know if there are gaps in these areas (Silzer & Dowell, 2010). The use of multisource assessment when compared to the first two techniques reveals different lines of strengths or merits. As far as the multisource

Audie Murphy Essay Example | Topics and Well Written Essays - 1750 words

Audie Murphy - Essay Example The leadership style of Audie Murphy made him the most decorated American Soldier of the Second World War. Audie Murphy had a small body size, which made the Marines, Navy and paratroopers to reject him. When the United States entered the Second World War, Murphy had an expectation of being enlisted. However, the Marines, the Navy and the paratroopers reject him on the ground of his small size and youthful appearance (Rosenberg, 1955). In most cases, people relate the size of the body to the strength of the soldiers, which enables them to defeat their enemies. Finally Murphy is reluctantly accepted by the Army as an ordinary infantryman. After Murphy had acquired basic and infantry training, he was shipped out to the Third Infantry Division located in North Africa mainly as a replacement. In the first unit, third Infantry Division 15th Regiment, Murphy had difficulty of being in the line unit. The Commander thought that it was a mistake for Murphy to be the line unit due to the fact that his path health was not good. Lieutenant Manning noted the physical deficiencies of Manning thus recommending that he be resigned (Rosenberg, 1955). However, Audie Murphy stood up for himself explaining that he had an interest in the Army and that is all he wants to do. Even though Murphy had not been promoted to the rank of leadership, he showed some qualities of a good leader. Later Manning changed his mind after Audie had insisted upon fighting and signed up for every educational course. After Murphy had convinced his commander to allow him stay, he demonstrated his loyalty and pride. In his first unit, Murphy could try very hard to enable him to improve. Murphy also learned to be tactically and technically proficient, which could enhance his career. This showed his fellow soldiers that he had the characters and capabilities of leadership. A leader is expected to hold the top position thus charged with the responsibility of issuing directives in order to achieve a common goa l (Mangi et al., 2011). Therefore, the leader should be tactically and technically proficient in order to realize the achievement of the goal. Murphy had an interest in the Army because it is all he wanted and after convincing the Commander to allow him stay, he soon proves himself in a battle. Due to the good qualities observed in Audie Murphy during the battle, he steadily gets promotion even though it was against his will at first. Murphy was promoted as a battlefield commission to the rank of second lieutenant. A leader should treat his people equally showing love to all of them (Mangi et al., 2011). Audie Murphy displayed the qualities of a good leader by showing respect and love to his fellow soldiers. During the many battles that occurred in Italy, France and Sicily, Audie Murphy takes the lead and this makes him gains the respect of his men thus enabling him to be close to his fellow soldiers. During the battles, Murphy perceives himself as part of the unit and he believes t hat everything he performs is meant to benefit the unit and not individually. Murphy acknowledges the fact that every activity he performs will enable the unit advance as a whole and not individually. This shows the quality of a good leader. As a leader, one should focus on achieving the goals that benefit the whole group rather than individual persons. A leader does not emphasize on achieving individual goals but

Brady V. Maryland 373 U.S. 83 (1963)

Brady V. Maryland 373 U.S. 83 (1963) The facts of this case is that John Brady and his companion, Donald Boblit are arrested and prosecuted for murder in the first degree. John Brady testified stating that he was involved, but did not do the actual act of killing. Their trials were separated. John Brady and his brother-in-law planned on robbing a bank to help support Brady and his wife, who was pregnant. John Brady and Donald Boblit were out on June 28, 1956 and planned on stealing the getaway car from someone that Brady knew from his childhood. Boblit ended up hitting the man on the head with his shotgun and put him inside the trunk of the stolen car. The man was strangled to death and the issue of who did the actual strangling came about. Needless to say the men never had the chance to rob the bank. They each had their own trial because prior to the trial John Bradys attorney made a request to see Donald Boblits statements that were given to the police. It was found that key pieces were withheld by the prosecution, which showed Boblit admitting to the murder. Boblit made 5 confessions, the first four confessions were him stating that Brady committed the murder and fifth one he had a completely different story. In the fifth confession he stated he was the one that killed the man. Only the first four confessions were turned over to Bradys attorney. John Bradys attorney stated that withholding exculpatory evidence violates due process. Bradys attorney did not notice until he had already been tried, convicted and sentenced. A new separate trial was done for Brady only to question the type of punishment he should receive. Brady was still guilty and hoped he the jury would find him guilty of first degree murder, without capital punishment. (Brady v. Maryland 373 U.S. 83 (1963)) The decision was made that both Mr. Donald Boblit and Mr. John Brady were found guilty of murder in the first degree and they were both sentenced to death. Jury decided that there was no justification or reasoning to killing a man, whether one decided to physically do it or that the other came up with the plan. And even though the original plan was just to rob someone, both actions are felonies. After both men went to prison, Brady received a new lawyer. This lawyer then proceeded to get Brady a new trial. A new trial on whether he was guilty or not, but a trial just for his punishment, which has never happened before. End result was that Brady was moved from death row into general population and the governor granted Brady clemency, and he was eventually released from prison after he served 18 years. (Brady vs Maryland, 2006) Giglio v. United States 405 U.S. 150 (1972) The facts of this case is the petitioner was convicted of forging money orders and petitioner needed to serve a five-year prison sentence. Later on it was discovered that that the witness denied that there were no promises made for leniency. The witness lied on the stand during the cross examination. It was later found that there was a promise not to prosecute the witness. It was then asked for a new trial based upon new evidence, which in return was denied. (Giglio v. United States case brief, 1970) The issue that is clearly stated is that the failure to disclose the promise of leniency and the witness lying, affects the witnesss credibility. The court then decided to reverse and remanded the case for a new trial. (Giglio v. United States case brief, 1970) Resources Brady v. Maryland 373 U.S. 83 (1963). (n.d.). Retrieved March 01, 2017, from https://supreme.justia.com/cases/federal/us/373/83/case.html Brady vs Maryland. (2006). Retrieved March 01, 2017, from http://www.ipsn.org/court_cases/brady_v_maryland.htm L. (1970, January 01). Giglio v. United States case brief. Retrieved March 01, 2017, from http://www.lawschoolcasebriefs.net/2013/11/giglio-v-united-states-case-brief.html FindLaws United States Supreme Court case and opinions. (n.d.). Retrieved March 01, 2017, from http://caselaw.findlaw.com/us-supreme-court/405/150.html

J. D. Salinger’s The Catcher in the Rye Essay -- Salinger Catcher Rye

J. D. Salinger’s The Catcher in the Rye "There’s far more to the censorship issue than a ban on sex and four-letter words. I sometimes think that those of us who need to be the most clearheaded about these matters are planting the very trees that obscure our view of the forest," says Dorothy Briley. According to Briley, a vast amount more is needed than simply vulgar language and suggestive material to censor a novel. But this is the very reason why J. D. Salinger’s The Catcher in the Rye is frequently being banned from high schools. To the teenage readers, who are at the transition from childhood to adulthood, the protagonist of The Catcher in the Rye, Holden Caulfield, who has not quite reached the brink of manhood, becomes the reader’s hero. The adolescent mind that Salinger portrays so accurately in his novel is one with which most teenagers and readers, at one time or another, could identify. The Catcher in the Rye also contains universal themes that, for teenagers about to shift into adulthood, help young adults better understand the world and other people. Although it does contain abusive language and sexual connotations, The Catcher in the Rye by J. D. Salinger should not be censored in high schools because it provides insightful information and relevance to the life of young adults through its realistic situations and themes of acceptance and materialism. The reader can relate to the realistic situations, such as the scene at the Lunts play, present in the ...

Use of Games in Teaching Grammar

Basically, female students are more polite and usually follow the teachers' instruction. They prefer to listen and learn. While the male students tend to ignore and do what they want to do, actually it challenged the teachers' patience. The male students tend to get bored easily, since learning English is more to theories learning. Moreover, a study has shown an important perspective under second language learning investigations; highlighting females to execute more interests, positive behaviors and performances, in comparison to the males (Keller, 1983; Awaken, 1999; Doormen&Shoaib, 2005).These re due to students' unlike levels of motivation, attitudes and anxiety towards language learning, further Influenced by their learning characteristics and styles, lesson content and teaching strategies, social environment and supportive mechanisms, family Influences and peer pressures, cognation levels, and so forth (Williams, Burden , 2002). It is important to note that the challenges facing school systems confronted with the same challenges. Sadomasochistic are not simply an artifact of urban education; rather, they have a significant impact on how urban schools are structured.The concentration of poverty and racial isolation matters in that it is directly related to school processes that significantly influence student achievement trends (Reemerged, 2005). 3. Objective This study aims at identifying reasons why female students have higher interest towards learning the English language. The objectives are as follows: a. To analyses the problems faced by the male students who have lower interest in language learning. B. To find out the whether the teacher is being biased c. To identify the best strategies to attract male students attention in learning language. Problem statement Why do female students have higher interest in learning English language in urban school? This paper addresses the problem that female students have higher interest in learning English language in urban school. Girls were found to be more inclined to study foreign and second languages and outperform boys (Cumberland, 2000). Males are claimed to have a more negative view and a less aptitude towards foreign language than females (Week, 2011). It shows that male students have lower interest and effort to learn English language.The main reason I want to conduct this research s because I am eager to know what makes this big gap in interest of learning English language between female and male students. Why female students interest is higher in learning English language. All these crucial points must be clarified. Only then, we can overcome this matter. Assumption -Male students have lower interest in learning English language. Research Question a. Is it because female students are not interested in practical learning? B. Are the teachers who teach English language come across being biased and not effective? C.What are the strategies can be used by the teachers to grab male stud ents and other students' attention? . Literature Review Several recent studies indicate that many young women around the world consider English to be intrinsically linked to feminism and are motivated to learn it as a language of empowerment. This trend is apparent in Japan, the FL context highlighted in this volume. At present many more young Japanese women than men appear to be interested in learning English, training for English language-related professions, and traveling to English-speaking countries (Sickbay's, 2002).For these women, English offers an entry into the Job market as well as a possible way of liberating themselves from the confines of gender patriarchy. Therefore, we can say that women have awareness of how important English language is. They know their a) Lack of motivation. Moreover, gender has been an important perspective under second language learning investigations; highlighting females to execute more interests, positive behaviors and performances, in compar ison to the males (Keller, 1983; Awaken, 1999; Doormen, 2005).Either because of their uninterested factors or because of feelings of hopelessness, students feared to lose face. Under such conditions, if the teacher were too strict and serious, they would lose their confidence, and not participate voluntarily. They do not have guard to talk in front of others. Some teachers tend to correct the students answers or words directly, it really denominated the students especially the boys. Teacher should be more gentle and smart in correcting the students so that they would not feel embarrass.Teachers' Judgment and treatment of students has tremendous influence on their educational and emotional development, and also impacts how students are labeled, and thus able to access educational resources (Cochran-Smith, 1997; Sakes & Lipton, 1999). Teacher's words and actions influence students very much, because students see teachers as heir role model. B) Teachers are being Judgmental and biased. Social Justice educators, instead, recognize that society is inequitable.Hence, they expect students of color, along with those who are poor, disabled, female, or have limited English skills, to encounter racism, classicism, and other forms of discrimination as part of their efforts to become productive and prosperous citizens (Bartholomew, 1994; Deader, 1991; Sakes , 1999). Teachers' perceptions of male- and (femaleness are crucial for their relations with pupils and can be an important factor in generating gender equity in schools. Gender stereotypes are also likely to be reinforced or weakened by text books and reading material provided in schools.When teachers become so Judgmental, it will affect his or her teaching and learning process and cause other problem, which can make some students feel left aside. Some teachers tend to focus more on female students because normally male students are playful and tend to make fun of the learning itself. However, there must be some male s tudents who really want to learn the language seriously. A study published in the Journal of Human Resources, revealed that boys gained a grade onus on assessment scores when they behaved as well as girls. ) c) Participation in classroom lessons.Participation usually means students speaking in class which are answer and ask questions, make comments, and Join in discussions. Like those in Cortical and Jinn's (1996) study, the students in the present study also worried about losing face in oral English language classrooms. Thus, they kept quiet and waited until they were required to speak English. As we can see a male student's responses, â€Å"l am not so active because I don't want to â€Å"lose face† when I make mistakes† (L', male). â€Å"L have elf-respect and don't want to lose face before others. Female students tend to be learning seriously.Most of the male students do not like to be control within any situation, they like to be free and do as they like. Even th ough, they Join the learning process, they will usually be Joking around rather than learning seriously. Teacher should come up with practical activities such as role play, debate, choir and others to attract student's attention especially male students. This is because males tend to engage eagerly in practical learning style. D) Students different learning strategies Learning strategies are defined in general as behaviors that are intended to influence the individual processes information.Chamois (1987) regards learning strategies as techniques, approaches or deliberate actions that students take in order to facilitate the learning, and recall of both linguist ICC and content area information† (Chamois, 1987, p. 71). Similarly, according to Oxford (1990), language learning strategies are specific operations used by the learner at various levels to ease the acquisition, storage, retrieval and use of information. Individuals' learning Tyler differ based on their high versus low academic achievement. Gifted and underachieving students have significantly different learning styles and do not perform well with the same methods.Conversely, gifted students in nine diverse cultures with talents in either athletics, art, dance, leadership, literature, languages, or music evidenced essentially similar learning style characteristics to other students with the same talent (Amalgam & Price, 1993: 7) and much defiance, meanwhile, the girls produced big blocks of talk and were obedient, and there was much attentive listening and sympathizing. Females were more successful than males in eight countries among 9-year-olds. ((landfills differ by gender (Grebe, 1999; Pizza, 1990). Males and females learn differently from each other.Males tend to be more kinesthesia, tactual, and visual, and need more mobility in a more informal environment than females. Males also are more nonconforming and peer motivated than their female classmates. In group, males tend to learn less by li stening. Females, more than males, tend to be auditory, authority-oriented, and better able to sit passively at conventional classroom desks and chairs than males. Females also tend o need significantly more quiet while learning (Pizza, 1990: 1 1); be more self- and adult -motivated, and conforming than males (Marcus, 1977: 9). ) Teaching strategies Cave (2001) suggested, studying such questions is important because if gender disparities are found, they may lead teachers and researchers to seek ways to minimize them, thus affording both genders maximum opportunities to achieve high levels of LA literacy. In terms of general language learning strategies, some studies show minimal differences between males and females (Smash, 2003; Shook&Sheorey, 2002) or even higher strategy use for males (Bally, 1996). Most current literature in this area, however, shows that females tend to be more active strategy users than their male counterparts (Oxford, 1993).Teacher should put herself into her students' place, thinking about their difficulties in learning English. Teacher should to be more active, thoughtful, and humorous while giving a class, not stern like certain teacher's role to change the student's perspective of learning English language. Teacher must be creative and create fun learning. Sometimes students don't like to read because they find it difficult. It is the teacher's Job to find the ability level of each detent and gear lessons to meet their needs. Students will feel successful and connect to lessons when they are taught at their level.Those students who seem bored probably lack of the ability to keep up with other students in the regular classroom. Mix up the male students with female students whenever there is activity in classroom. Therefore, the boys would not left behind. We know the girls will do their tasks properly. Their cooperation in completing the task will produce fantastic outcomes. Female students will be more silent and generate ideas whil e the boys will help and boost up their plan. 6. Research Methodology I will be using quantitative method for my research later. I will prepare questionnaire.In which I will use liker scale in my questionnaire. This is because I think, this is easier for them to understand and easier for them to provide their feedback. 7. The expected Work Schedule/Timeline My research will be done during 14 weeks of practical at school. For the first 1 week, I will be observing the students attitudes and responses towards my teaching. The next three weeks, I will give them few activities, exercises and see the feedback. Based on the activities and exercises given, I will identify their strengths and nakedness. I will prepare the questionnaire based on that.

Geology of the Appalachian Mountains

Geology of the Appalachian Mountains The Appalachian Mountain range is one of the oldest continental mountain systems in the world. The tallest mountain in the range is the 6,684-foot Mount Mitchell, located in North Carolina. Compared with the Rocky Mountains of western North America, which have 50 plus peaks over 14,000 feet in elevation, the Appalachians are rather modest in height. At their tallest, however, they rose to Himalayan-scale heights before being weathered and eroded down over the past ~200 million years. A Physiographic Overview The Appalachian Mountains trend southwest to northeast from central Alabama all the way to Newfoundland and Labrador, Canada. Along this 1,500-mile path, the system is split up into 7 different physiographic provinces  that  contain distinct geologic backgrounds. In the southern section, the Appalachian Plateau and Valley and Ridge provinces make up the western border of the system and are composed of sedimentary rocks like sandstone, limestone, and shale. To the east lie the Blue Ridge Mountains and Piedmont, composed primarily of metamorphic and igneous rocks.  In some areas, like Red Top Mountain in northern Georgia or Blowing Rock in northern North Carolina, the rock has eroded down to where one can see basement rocks that formed over a billion years ago during the Grenville Orogeny.   The northern Appalachians are made up of two parts: the St. Lawrence Valley, a small region defined by the St. Lawrence River and St. Lawrence rift system, and the New England province, which formed hundreds of millions of years ago and owes much of its present topography to recent glacial episodes. Geologically speaking, the Adirondack Mountains are quite different than the Appalachian Mountains; however, they are included by the USGS in the Appalachian Highland region.   Geologic History To a geologist, the rocks of the Appalachian Mountains reveal a billion-year story of violent continental collisions and the subsequent mountain building, erosion, deposition and/or volcanism that came with. The geologic history of the area is complex but can be broken down into four major orogenies, or mountain building events. It is important to remember that between each of these orogenies, millions of years of weathering and erosion wore the mountains down and deposited sediment in the surrounding areas. This sediment was often subjected to intense heat and pressure as the mountains were uplifted again during the next orogeny.   Grenville Orogeny: This mountain-building event occurred around 1 billion years ago, creating the supercontinent Rodinia. The collision formed tall mountains along with the igneous and metamorphic rocks that make up the very core of the Appalachians. The supercontinent began to break apart around 750 million years ago and by 540 million years ago, an ocean (the Iapetus Ocean) existed between the paleocontinents.  Taconic Orogeny: Approximately 460 million years ago, as the Iapetus Ocean was closing, a volcanic island arc chain collided with the North American Craton.  The remnants of these mountains can still be seen in the Taconic Range of New York.Acadian Orogeny: Starting 375 million years ago, this mountain-building episode occurred as the Avalonian terrane collided with the North American Craton. The collision did not happen head on, as it struck the northern section of the protocontinent and then slowly moved southward. Index minerals show us that the Avalonian terrane stru ck the North American craton at different times and with different collisional forces. Alleghanian Orogeny: This event (sometimes referred to as the Appalachian orogeny) formed the supercontinent Pangea ~325 million years ago. The ancestral North American and African continents collided, forming Himalayan-scaled mountain chains known as the Central Pangean Mountains. The modern-day Anti-Atlas Mountains of northwestern Africa were part of this chain. The mountain building ended some 265 million years ago, and the ancestral North American and African continents began drifting apart ~200 million years ago (and continue to do so to this day). The Appalachians have weathered and eroded away over the past hundreds of millions of years, leaving only remnants of the mountain system that once reached record heights. The strata of the Atlantic Coastal Plain are made up of sediment from their weathering, transportation, and deposition.

Confronting and Affronting

Confronting and Affronting Confronting and Affronting Confronting and Affronting By Maeve Maddox The verbs confront and affront both derive from Latin frontem, forehead. Confront combines frontem with Latin com, together. To confront someone is literally to go forehead to forehead with. The English verb came into the language in the 1560s from French confronter and originally meant to stand in front of, The word confront usually implies a sense of boldness or hostility. A defendant confronts his accuser. A dishonest employee is confronted with proof of guilt. A courageous explorer confronts the elements. The noun for confront is confrontation. Gaza aid flotilla to set sail for confrontation with Israel As Confrontation Deepens, Irans Path Is Unclear Thai military seeks to avoid confrontation with protesters Confrontation is one of the hardest aspects of being a leader. Affront combines frontem with Latin ad, against. The English verb affront came into the language in the early 14th century, from Old French afronter, to face. Late Latin affrontare meant to strike on the forehead. To affront someone is to treat the person with indignity. To be affronted is to feel shame or humiliation. Examples: Politicians often go out of their way to affront their opponents. The six year old was affronted when his mother forced him to put on a bib. The noun for affront is affront. Police raid at JMU is an affront to the First Amendment An affront to British justice: How the dice were loaded against Gary McKinnon The MTA’s big bollards are an affront to Brooklyn New Arizona immigration law an affront to decency WBs reality shows an affront to female viewers Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:50 Idioms About TalkingHow to Pronounce MobileStarting a Business Letter with Dear Mr.

Business and Law Essay Example | Topics and Well Written Essays - 2500 words

Business and Law - Essay Example sets out how the agencies of the Criminal Justice System (CJS) in England and Wales will work together to deliver a justice system which: Is effective in bringing offences to justice, especially serious offences; Engages the public and inspires confidence; Puts the needs of victims at its heart; and has Simple and efficient processes.† (Working together for justice: Aims and objectives, n.d.). The Criminal justice system contributes tremendously towards maintaining justice in the country. It helps to identify illegal activities and abolish them, offers the sufferer and the witness sufficient assistance to prove the crime & awards punishment and rehabilitation to criminals. In any criminal justice system, it is important to recognize and fully understand the meaning of criminal behaviour, in the context of the constitutional or other general rule sources. A major bulk of the criminal suits in the English law system is dealt by Lay Magistrates. Most of the criminal suits begin in the Magistrates court itself. â€Å"The main advantage for using the Lay Magistrates are, Local Knowledge , Lack of Bias Gender Balance ,Saves Money , Saves Time.† (Lay magistrates, n.d.). An efficient criminal justice system always helps to increase the public confidence. The criminal justice system in the U.K. provides adequate support to sufferers and witnesses of the crime, mainly at the time of providing evidence and during the court procedures. Moreover, the Criminal justice system helps to save money at the time of expensive court trials. One of the major goals of the Criminal justice system in the U.K. is to considerably enhance the efficiency and effectiveness of all the concerned departments in the criminal justice system. â€Å"In Warwickshire an ongoing survey of victims and witnesses involved in the criminal justice system, and supported by VIP, indicates that 84% of victims and witnesses are satisfied/very satisfied with the criminal justice system and 94% are satisfied/very

Farid Ud-Din Attar. The Conference of the Birds Essay - 2

Farid Ud-Din Attar. The Conference of the Birds - Essay Example A good illustration of how the context of the story helps to clarify the meaning is shown in the case of when the hoopoe is telling the tale of a poor fisher boy whom King Mas’oud befriends. Later when the king upon casting the boy’s line successfully lands a sizeable catch, he then gives to the boy. The next day the king decides to make the boy a partner to his throne The story is taken from a religious allegory and can be interpreted probability to be a fable regarding God’s grace. However once we put the story into its real context the allegory gains more prominence. The hoopoe had just been asked by a bird why he is spiritually flourishing unlike the other birds that seem to be getting nowhere (Williams 49). The hoopoe explains that this is so because Solomon has glanced at him. The Hoopoe tells the birds that this glance is worth far more than prayer but continues to explain that this does not mean that an individual does not need to pray, but rather one should continue to pray continuously until Solomon glances at him. In this story of the fisher boy, we see that the boy has been unceasingly fishing (in the same spot every day, which represents the spiritual â€Å"fishing† of constant prayer (Williams 51). According to the Hoopoes previous explanation, the king’s visit is the glance of Solomon. This story is mostly demonstrative of individual effort and grace plus the reality that both are indispensable for spiritual advancement (Davis, 8). The point of a tale may at times seem rather elusive at the first reading; therefore, it is advisable to read it again or to refer to some previous text to remind you what the question being answered by the hoopoe is. This case with the stories resembles the story of the king and the fisher boy from which we got our excerpt. Throughout the poem, two themes in particular are intricately interwoven into the very fiber of the poem. These are the need to destroy the Self, and the weight

Training Plan Thesis Proposal Example | Topics and Well Written Essays - 1250 words

Training Plan - Thesis Proposal Example The medical office is to have 126 employees that will majorly work with the Information Technology perspective. One of the key aspects to ensure is the physical security of the premises. Fifteen employees will be directed towards this feature. The training of these employees will ensure increased safety of the other employees and the information in the medical office. The responsibility of these employees comprises the watching over of the exterior part of the facility. The employees are supposed to observe who goes through the gate and ensure that they run their identification cards through the laser machine present at the gate. The running of the identification card will ensure that their information gets fed into the system and thus accounting for their presence. Shifts are required in this sector and the job will be run by 10 employees during the day and vigilance taken over by the other 5 during the night. The importance of the shifts is to ensure that the workers get enough res t to keep watch at all times. For the optimal results of this strategy, the Information Technology officers in the medical facility should communicate with the officers guarding the gates physically. The cooperation involves the security officers in the medical office informing the gate guards that they have recorded information about the visitors in their database and thus they have the freedom to access the facility. With this collaboration, there is the assurance of maximum security concerning the physical accessibility to the facility. Two physical security guards are required during the day that will bear professional IT gadgets to scan the cars and people that enter the facility. At night, the shift is taken over by two other employees. Upon entrance into the facility, the visitors head straight to the reception area. This area involves around ten

International business Essay Example for Free

International business Essay Global or regional integrator strategy would be the dominant market player in Asia and Latin America. The aim of this strategy is to give strength the strategic relation between regions in the social political and economic sphere. It helps in encouraging economic relations through investment which will help in innovation, technological development, and competitiveness in the industries and it also helps the industry to become efficient and earn profits (Frank 2007 p98). By Asia and Latin America adopting the regional or global integrator strategy in air line and telecommunication industries, it will lead to revival of trade in the regions or globally which will result to sustained growth, creation of jobs and elimination of poverty. Regional integrator strategy leads to increased openness and major economic reforms In industries used in regional simulations the best strategies to use is regional or global integrator because industries in such integrations will be in a position to acquire the best technology and expertise which will help the Latin America Asia to provide competitive and quality services in the airline and telecom industries. For full region integration in Asia and Latin America the appropriate strategy to use is global integration because this will help the company do sell its services globally without restriction which will help the company to have increased sales and profits. Incase of high uncertainty, the appropriate strategy to use is specialist strategy which will help Asia and Latin America to specialize their airline and telecom industries in the countries that are promising and leave those with high uncertainty level of performance. Regional risks There are a number of endemic risks in Latin America and Asia. Malaria is one of the risks which is spread by the anopheles mosquito which mostly bites at night. It is mostly found in Indonesia, India, some parts of South Korea and some parts of China. In Latin America malaria is also an endemic risk and a major public health. It kills about one million people in a year and remains a threat to Asia and Latin America The other risk to the travelers in Asia and Latin America is dengue which is a viral infection vector borne disease (Andrew Peter 2000 p 121). Transmission occurs in both urban and rural areas but the highest risk is in urban areas. Cholera is an endemic risk to both Latin America and Asia. It is caused by eating or drinking food or water which is contaminated Some risks are not common in the two regions like bird flu is a risk in Asia but not in Latin America. It is caused by influenza A virus and it is a great threat to human beings. On the other hand, yellow fever is an endemic risk in Latin America but not in Asia. It is a serious haemorrhagic disease transmitted by those mosquitoes that are infected. The disease has no cure and treatment is only used for reducing the symptoms. In Latin America still Chagas disease is endemic and thirteen million people are infected. It is usually transmitted by contamination of a person who has parasite feases of a triatomite bug. Global companies should address these risks and uncertainties in Latin America and Asia by making sure the travelers are given the right vaccines and repellants before they travel to these areas with these risks and uncertainties. They should also make sure that the right preventive measures are put in place to protect the travelers. Travelers should be trained to observe health when they go to such areas in order to avoid the water borne diseases. Consumer markets in Asia and Latin America In Asia there is high increase in population which has resulted to increase in spending power thus attracting many multinational corporations. On the other hand Latino represents the largest minority in the country but it is the fastest ethnic growing group. The purchasing power is estimated to be one consumer out of every eight residents and thus companies are also targeting this market (Robles, Simon Haar 2003 p 249). In Latin America high population of the young youths is also a driving force in this consumer market and it s taken as a business opportunity. In Asia youths have a high market value though they are influenced by the western media. In Latino market high population is concentrated in the urban area which makes it easy for geographical targeting. On the other hand population in Asia is spread in urban and rural areas making it hard to target a certain area. On cultural issues in Latin America people experience different levels of tension in culture. Those with low cultural tension expose themselves to non Latino things while those with high cultural tension emphasize their culture as a unique one. In Asia there is ethnic and language differences and thus marketers and media must put this into consideration. Asians hold to their cultural roots and so their buying behaviour is affected very much by their culture. These markets can be segmented geographically, on the basis of language segmentation and on cultural basis. Paths followed from local to regional and eventually global Companies can take different paths from localization to regionalization and finally to globalization. One of the paths is by being a diversified national champion, then a narrow regional integrator, high focused broad regional champion and finally high focused multinational company (Frank2003 p249). The other path can be highly focused national champion, to highly focused narrow regional champion to highly focused broad regional champion and finally to highly focused global multinational company. The third path is diversified national champion to narrow region integrator to broad regional integrator and finally to diversified global integrator. The other path can be national specialists to narrow regional specialists to broad regional specialist and finally global specialist. Factors that dictate which paths a firm is supposed to take are the maturity of the product, whether it is a weak or strong differentiated firm, the strength of the marketing skills and also whether the firm is highly skilled or not. The other factors that also determine the regionalization and globalization of a firm include customers, regulations, infrastructure and culture. The advantages that a firm needs to develop from one level to another include, minimization of risks, innovation, making more profits and being efficient. The Latin America airline company followed the path of first being a diversified national champion, then it went to narrow regional integrator to broad regional integrator and finally to diversified global integrator. It gained high profits, became efficient and was able to adopt new skills and technology (Robles, Simon Haar 2003 p 249). The Asian airline followed the path of being a national specialist to narrow regional specialist then it moved to broad regional specialist and finally to global specialist. The Asian airline company gained some advantages like gaining high profits and being efficient due to specialization.